In the fast-paced world of technology, creativity acts as a driving force for brands to constantly evolve. Samsung's Home Appliances Division specifically requires and fosters this ingenuity among all employees and has summarized the four pillars for developing new core technologies. This “core technology” philosophy is presented to the public and aims to change not only home appliances themselves, but also the interactions between people and technology for the better in the long term.
Four pillars of continuous development power
Samsung home appliances owe their diverse functions to the philosophy with which they were developed. The company formulates its product requirements in four pillars, which all employees involved in development take into account: “Outstanding” symbolizes the demand to take significant development steps wherever possible by moving forward with current concepts and the status quo. The term “AI-Powered” stands for the use of artificial intelligence and automation to reduce users’ effort as much as possible. “Flexible usage” is the principle that devices should always adapt to different lifestyles. “Durable and Sustainable” brings sustainability aspects such as product quality and resource savings into the process from the first considerations. This is how Samsung creates home appliances with modern functions that create added value to users' lives at very different levels.
Through four focus areas, Samsung Core Tech embodies the core values that drive Samsung.
The pillars in detail
The pursuit of the “exceptional” regularly leads to the emergence of patented Samsung home appliance technologies. One of the most important technologies in this category is AI Ecobubble. The detergent is added directly to the roller in the form of a foam pad. This means that laundry can not only be washed gently, but also at washing temperatures as low as 24%.1 To be washed more thoroughly.
To illustrate Core Tech's “exceptional” substrate, AI Ecobubble can provide powerful yet gentle cleaning at low temperatures.
Samsung's AI-controlled home appliances demonstrate how users can be relieved of everyday tasks through artificial intelligence and automation. This technology can bring much convenience in daily household chores. Samsung's AI-controlled devices can learn from user behavior, make recommendations and automatically optimize settings – thus contributing to greater convenience. The AI Pro Cooking function can be used using the built-in camera2 A look inside a detailed oven3 Enabled without having to open the door. The cooking process can also be recorded using the Film Inside add-on and posted on social media with time-lapse videos4 To be a subscriber.
In addition to the AI Pro Cooking function, Bespoke Jet AI, Samsung's first wireless vacuum cleaner equipped with AI functions, also embodies the “AI Control” pillar. The detailed plane also rates the AI in AI cleaning mode5 Cleaning environments6, including floor type, by detecting the load on the brushes and vacuum cleaner during vacuuming. AI cleaning mode5 Settings such as suction power and brush rotation speed can be adjusted automatically7 Set it to achieve the same cleaning performance as Max Clean mode, while reducing battery consumption by up to 14% and maneuverability by up to 6%VIII It can be increased. Bespoke Jet AI capabilities are a world's first to be developed by Underwriters Laboratory (UL).9 It is checked. Thanks to smart functions, the vacuum cleaner supports you with everyday floor cleaning, from bread crumbs under the table to intensive spring cleaning with shed pets.
“Flexible use” allows household appliances to be adapted to different usage preferences. This can provide a lot of flexibility and creativity, especially in the kitchen. With the help of the Twin Cooling system found in most Samsung refrigerators, food, drinks and other foods can be stored conveniently, as two separate cooling circuits ensure that no air exchange occurs between the refrigerator and freezer areas. This reduces the transfer of odors and tastes from the refrigerator to the freezer and prevents dry air in the freezer from reaching the refrigerator. This means that an appropriate level of humidity can be maintained and fruits and vegetables can remain fresh for a long time. The Dual Cook Flex Oven also opens up many cooking possibilities. Thanks to the two-compartment cooking chambers, several dishes can be prepared at different temperatures at the same time.
Flexible food storage is an example of a “flexible use” core technology component. Makes it possible to store food at ideal temperatures.
“Durable and efficient” finally completes the four pillars of Core Tech. In this category, the focus is on extending the life of the product so that users can make resource-saving decisions. This is especially true for larger home appliances, as they are used for a longer period of time and are constantly connected to the electricity grid. This category includes technologies such as digital inverter compressor and motor, which can help save energy.10
The digital inverter motor contributes to energy efficiency and thus contributes to the “durable and efficient” goal of the Core Tech philosophy.
And also a fine plastic filter11 The Microplastics Washing Program are examples of this technical foundation. Both were developed in collaboration with Patagonia. The device and program help reduce microplastic emissions during the washing process12. With the new update that will be rolled out soon in Germany, Samsung will use the microplastic washing program via SmartThings13 To give users the opportunity to download and use the function conveniently.
The microplastic filter and microplastic washing program can help reduce the emission of microplastics during the washing process and are part of Core Tech's “Durable and Efficient” category.
The four pillars of Core Tech – exceptional usability, AI-driven, flexible, durable and efficient – together cover cross-cutting concerns in the world of home appliances. It is important for Samsung to emphasize that the four themes are not mutually exclusive, but rather complementary. The goal is to provide individual solutions, even to problems that consumers may not yet be aware of. To do this, we delve into the topic and take user requirements into account.
Core Tech is a philosophy and approach that attempts to look to the future today and thus advance one of Samsung's main interests: using technology to make people's lives easier.
1 Based on Springboard Engineering laboratory performance test report on EMPA strips, comparing regular detergent solution and Ecobubble technology without mechanical impact, tested with polyester fabric. Individual results may vary.
2 The camera only works when the light is on.
3 Based on an algorithm created by AI, not real-time learning. If preheating is required after identifying ingredients and selecting a recipe, the ingredients should be removed from the oven during this time. If no preheating is necessary, ingredients can be cooked immediately after uncovering. Additional note: It may not work properly if some foods are dark in color or covered as this may hinder detection. Therefore, the cooking condition should be monitored independently.
4 It creates video recordings only when the door is closed. After the cooking process is finished, it takes about 20 seconds to encode the video into an MPEG file format.
5 The functions/services associated with the AI cleaning mode are continuously updated and modified via SmartThings.
6 The ability to recognize different cleaning environments may be affected by environmental conditions.
7 The brush rotation speed (RPM) can only be adjusted when using the Active Dual LED brush, not the Slim LED+ brush.
VIII Based on internal testing with Active Dual LED Brush, based on global average floor composition percentage – hard floors 76% and carpets 24%. AI Cleaning Mode achieves the same cleaning performance as Maximum Cleaning Mode with a difference of 1% or less in cleaning efficiency, in accordance with international standard IEC 62885-2 (Section 5.1 and 5.3). Battery consumption is measured based on actual power consumption when using the vacuum cleaner for 35 minutes when fully charged. Maneuverability is based on the actual measured value according to international standard IEC 62885-2 (Section 7.3.9) and depends on adjusting the suction power to reduce negative pressure when changing from carpet to hard floor. Actual results may vary depending on usage patterns and environmental conditions.
10 Example of using Samsung dryers: Annual energy consumption is 194 kWh for the model with Digital Inverter (DV90T8240SX) and 258 kWh for the model without Digital Inverter (DV90TA040AE).
11 The less microfiber filter is designed for use only with front-loading washing machines with standard European external dimensions of approximately 60 x 60 x 85 cm and sanitation hose dimensions between 19 to 26 mm.
12 Tested in Ocean Wise Plastics laboratory with Samsung model WW90T734DWH (in Easy Care program with approximately 2 kg of synthetic textile laundry). The amount of microfibers released is compared with and without the microfiber-less filter installed. The quantity is calculated by filtering the wastewater through a 50 µm filter and weighing the microfibers.
13 Available with the SmartThings app on Android and iOS devices. Wi-Fi connection and Samsung account required. Internet access required. You may incur costs when downloading the application.
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