The use of artificial intelligence in communications enables a better customer experience. It helps the industry better understand its customers, and is the ultimate goal of any business, including telecommunications.
Implementing this technology helps telecom operators strive to modernize the network as revenue streams increase. On the one hand, AI is pushing telecom operators to explore new opportunities in terms of revenue growth and operational efficiency.
Although the technology has already absorbed the telecom industry, with more telecom operators expected to absorb in the coming years. The use of AI in communications is very popular (for obvious reasons).
This article clearly explains how AI in Communications is already transforming the telecom industry and how it is ready to embrace more.
Telecommunications service providers in the telecom industry have focused their efforts and invested in artificial intelligence in these four main areas:
- Expect to cancel your subscription
- Virtual assistants
- Network Optimization
1. Expect to cancel your subscription:
Accelerating the undulation rate is the biggest challenge for telecom operators. Telecom operators can make the most of turbulence forecasts and changing analytics to build better customer profiles, enabling their industry to rely on an effective strategy to build customer loyalty.
Even the most successful telecom operators rely on expectations of change that AI uses to determine the best strategy (for the business) before a customer leaves.
Predicting customer frothiness has many advantages, such as:
- Maximize profits – Anticipating the rate of change helps you focus on selling to existing customers rather than acquiring new customers, which is expensive otherwise.
- Better customer loyalty With forecasting a customer’s momentum, it’s easy to identify which customers are ready to go. Telecom operators can set up custom strategies for each customer.
- Commercial Strategy – This prediction identifies the root cause for customers to abandon communication services or products. With AI in communication, it is easy to research the root cause of customer volatility to formulate more effective strategies for users.
AI in communications also enables telecom operators to harness the power of virtual assistants. Improving this technology gives telecom operators the ability to meet, configure, and maintain massive installation, configuration, and maintenance requests. This sometimes confuses customer service centers. By using AI in communications, telecom operators can implement self-service features, which help customers install, manage and operate their equipment themselves.
Gartner predicts that 25% of digital workers will use daily employee virtual assistants by 2021.
Voice assistants are now more integrated into our lives and this is evident when devices like Google Assistant and Amazon Alexa are used almost every day.
1. Provide customer service around the clock, seven days a week
- First, it reduces human interference and automates business processes. That way, if there is a problem, customers can solve it by themselves.
- Chat robots for human support and chatting allow users to receive satisfactory responses to their inquiries.
- The ego of virtual assistants is improving.
2. Resolves emerging issues faster
- Virtual assistants have incorporated natural language processing or natural language processing solutions that enhance conversation to solve problems and concerns faster.
- Clients do not need to call. Problems are solved simply by sending messages. The time and effort required by customers to solve the problem is minimal.
- Virtual assistants understand problems in seconds and solve them instantly.
3. Simplified front-line assistance
- Telecom operators deal with frontline issues nearly every day, and they know how often these problems can recur. Virtual assistants reveal front-line support and allow telecom operators to keep these issues in trouble.
- Virtual assistants allow telecom operators to focus on productive activities by solving most inquiries regarding network availability.
- Nokia’s MIKA is one example of how effective AI can be in communication.
- Advanced AI can process refunds and send quick updates about them.
Telecommunication service providers can create self-improving networks by leveraging artificial intelligence, which enables telecom operators to improve network performance and quality. Advanced algorithms that determine the pattern in the data can help carriers predict anomalies in the network. With AI in communications, it becomes easier to solve problems long before customers are negatively affected.
According to Fior Markets, “31.5% of telecom companies focus mainly on benefiting from existing investments / infrastructure, while the remaining 63.5% are making new technological investments for artificial intelligence systems, and these are still global trends.”
Carriers are constantly looking for ways to achieve smarter, efficient, automated network operations. Machine learning helps telecom operators improve network performance KPIs and KQIs to deploy real-time network offerings to telecom engineers. Artificial intelligence in communications enables seamless network organization across the entire network.
- Improve service efficiency
- Facilitate self-improvement of the network
- Integration of capacity planning into a software-defined network
- Delivery of real-time information in a timely manner
- Full automation
- Reliable customer service
Telecom service providers engage in massive customer engagement in millions of transactions every day. This makes it easily vulnerable to human error and obstacles to smooth communication. This is when the efficiency of automated process automation can be harnessed to bring efficiencies in the telecom industry.
The telecommunications industry can handle its repetitive and rule-based actions. RPA manages tasks like:
- Manpower management
- Order fulfillment
- Data Entry
It gives them more time to invest in valuable businesses.
Deloitte this– 40% of telecom, media, and technology executives say they have reaped “significant” benefits from cognitive technologies, with 25% investing $ 10 million or more. More than three-quarters of them expect cognitive computing to “fundamentally transform” their business over the next three years.
Here are some examples of RPA in communications:
The telecommunications industry has to adapt to meet the growing demand for service. The use of RPA in communications allows telecom operators to effectively respond to service requests. RPA in telecommunications can improve customer service and data quality, reduce cost and operational efficiency.
By incorporating RPA into communications, we can expect:
- Maintenance and distribution of periodic reports
- Monitor competitors’ prices
- Faster response to partner inquiries and concerns
Artificial intelligence is already being used in telecommunications, and as a result the telecommunications industry is becoming more developed and more available. The telecommunications industry is one of the fastest growing as it leverages the power of artificial intelligence to improve customer experience, improve network reliability, and even detect fraud.
The AI has the potential to detect illegal activity, theft and breaches, making it easier for analysts to provide a real-time response. Artificial intelligence is growing in the field of communication and will continue to evolve in the coming years.