A design that conveys Sunfoil's new brand concept: “Creating Fun, Drawing Smiles”
Toyo Aluminum Echo Products Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President and Representative Director: Masaaki Yamaguchi) will revamp the website of household aluminum foil brand “Sunfoil” on April 10, 2024.
Sunfoil new visual key
About Sunfoil
Sunfoil brand website
URL:https://www.toyoalumi-ekco.jp/sunfoil/
We want to continue to be your “standard.”
Sunfoil creates fun and brings smiles.
Sunfoil creates fun and envelops smiles
background
The brand will celebrate its 60th anniversary in 2023 and launch its brand website. In 2024, we created a key image that expresses our new brand concept, “Creating Fun, Covering Smiles,” and also communicates our environmental efforts with green aluminum. We've revamped the brand website using the main Sunfoil brand image as the top image.
Brand message
As a leading aluminum foil brand, Sunfoil listens to consumers' voices, continues to focus on ease of use and quality, and addresses “social issues” such as efficient use of limited resources.
We support people's warm feelings of wanting to prepare delicious food for their loved ones and want them to eat often, contributing to people's rich eating habits and health.
I want to continue to be your standard.
Sunfoil creates fun and brings smiles.
Features
Eco-friendly “Sunfoil”
Sunfoil will begin using Green Aluminum* in some products, to reduce carbon dioxide emissions in the Sunfoil manufacturing process.
The new main image also expresses concern for the environment.
* Aluminum is manufactured primarily using renewable energy to reduce carbon dioxide emissions.
content
Sunfoil history
The history of Sunfoil, which will celebrate its 60th anniversary in 2023, is presented in chronological format along with vintage photographs. Throughout the Showa, Heisei and Reiwa eras, we have worked to develop better products that meet consumers' lifestyles.
Aluminum foil expert group
How do you actually use aluminum foil? In order to answer this frequently asked question, Toyo Aluminum Group has gathered “aluminum foil experts” who have a wealth of knowledge about aluminum foil, and we have assembled a team of “aluminum foil experts” who have a wealth of knowledge about aluminum foil, and revealed that it is true that… Aluminum foil in the drain will prevent mosquitoes? This is unique content for an aluminum manufacturer who has examined these questions and provided their opinions.
How to use Sunfoil 100 likes!
We offer you ways to take advantage of Sunfoil's various properties such as thermal conductivity, light shielding and shielding properties! It can be used not only for cooking and preserving, but also for cleaning and playing.
This content also includes usage methods required of the manufacturer's personnel.
Sun flakes recipe
We bring you recipes for seasonal dishes using Sunfoil!
Toyo Aluminum Echo Products Co., Ltd. will continue to… Contributing to society as a company that supports an environmentally friendly lifestyle.
Company profile
Company Name: Toyo Aluminum Echo Products Co., Ltd.
Representative: Masaaki Yamaguchi, President and Representative Director
Address: 1-4-1 Nishihonmachi, Nishi-ku, Osaka
Establishment date: November 1, 1969
Business: Manufacture of household goods
Capital: 200 million yen
URL: https://www.toyoalumi-ekco.jp/
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