DXC . Technology
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++ DXC becomes the club’s digital transformation partner, Manchester United Foundation introduces partner and shirt sleeve ++ Manchester United benefits from DXC Technology’s expertise as a global leader in digital transformation ++
DXC Technology (NYSE: DXC) and Manchester United (NYSE: MANU) have signed a multi-year partnership agreement to use technology to streamline operations at the club and enhance the football experience for fans around the world.
This agreement stipulates that DXC will become Manchester United’s principal partner and focus on the club’s digital transformation and innovation. As a shirt sleeve partner, DXC has a global presence on the shoulders of the team’s home, away and third division shirts. DXC has also become a partner of the Manchester United Foundation to make a contribution to people, the environment and society.
“We are proud to welcome DXC as our lead partner in digital transformation, the Manchester United Foundation and sleeve partner in this exciting new era for the club,” said Victoria Timpson, Chief Alliances and Partnerships at Manchester United. “We are two organizations that believe in the power of technology to win.”
As one of the world’s most recognized sports teams, Manchester United will work with DXC to enhance its digital offering to fans and enhance the way they interact with the club.
“Through this partnership, Manchester United is leveraging DXC’s expertise in transforming business to engage fans and inspire young people,” said Chris Dromgol, Chief Operating Officer, DXC Technology. “Whether they are leading one of the world’s most recognized and successful sports teams or transforming the businesses of Fortune 500 organizations, Manchester United and DXC are experts in carrying out mission-critical activities. We share a passion for excellence.”
The agreement, which enters into force in July 2022, covers the following areas:
Manchester United’s digital presence
DXC will provide and develop Manchester United’s digital presence, including the club’s website and media platforms, bringing a global community of 1.1 billion fans and followers even closer to the club. Effective immediately, DXC will operate the Manchester United app, which has users in 214 countries worldwide and is the most downloaded sports app in 68 countries. For example, DXC will improve data analysis to provide fans with a personalized experience across all of the club’s digital channels.
data usage
With expertise in data analytics and engineering, DXC will help Manchester United harness the power of data across the club to improve fan experience and streamline specific business processes. As a first step, DXC and United will deploy a new data platform that will collect data from across the club and enable new insights for strategic business planning and performance.
Manchester United Foundation Partners
DXC has also become a presentation partner of the Manchester United Foundation. The focus of the partnership is on the issue of the positive impact that technology can have on people, the environment, and society. With the help of digital workshops, programs and seminars, a new generation of STEM students will not only be inspired, but trained as well.
Roadmap for digital transformation
DXC and Manchester United will jointly develop a digital vision and strategy to enable the club to take advantage of powerful new technologies and prepare for the opportunities of tomorrow. For example, DXC will work with the Manchester United Academy to support coaching staff with data analytics, tracking and reporting technologies.
jersey sleeve partners
As the main shirt sleeve partner for the 2022/23 season, DXC will be featured on the home shirts, outdoor and third shirts of the club’s men’s, women’s and youth teams, promoting the brand to a large audience worldwide. DXC is the main partner for the new jersey, which will launch later this week, along with TeamViewer and adidas.
“DXC’s technology expertise will help put Manchester United at the forefront of digital transformation by providing efficient ways to work and exciting new ways to interact with fans. The possibilities are endless and we look forward to working with them.” Shows,” adds Victoria Timpson.
About DXC . Technology
DXC Technology (NYSE: DXC) helps global companies operate their mission-critical systems and processes while modernizing IT, optimizing data structures, and ensuring security and scalability across public, private, and hybrid clouds. The world’s largest corporations and public sector organizations trust DXC to deliver services across the enterprise technology suite to achieve new levels of performance, competitiveness, and customer experience. Learn more about how we deliver excellence to our customers and colleagues DXC Technology | Germany
About Manchester United
Manchester United is one of the world’s most popular and successful sports teams, and plays one of the most popular sports in the world. In our 144-year football tradition, we’ve won 66 trophies, enabling us to develop one of the world’s leading sports and entertainment brands with a global community of 1.1 billion fans and followers. The large, enthusiastic fan base and high engagement of Manchester United provide a global platform to generate significant revenue from a variety of sources including sponsorships, merchandising, product licensing, television broadcasts and match day initiatives, enabling us to invest consistently in the club.
Media contact:
Jonathan Bate
DXC . Technology
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Sean Pasternak
DXC Technology, USA
[email protected]
Kate Lowe
Manchester United
[email protected]
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Original content from: DXC Technology, transmitted by aktuell news
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