[إصدار جديد]Natural mascara with a trendy color! PHOEBE BEAUTY UP will release a limited edition deep-colored mascara for fall and winter on November 11 (Saturday) | Press release from DINETTE Co., Ltd.

Even if you use regular eye shadow or eyeliner, just change up your mascara for a more mature look.

The liquid intertwines easily with the blended fibers, giving it intense color and color for the eyes.

Both “Deep Bordeaux” and “Deep Olive” are black-based color formulas that make the eye contour clearly visible even with colored mascara.

Moreover, these two types of fibers give natural length to the eyelashes, creating a stunning eye look.

Deep bordeaux

A color with a black base and red accent.

It is an easy color to use even for beginners in using colored mascara, as it gives depth to the eyes and creates a wonderful impression.

Deep olive

A color that blends a deep smoky green with a black base.

It is an elegant color that combines a modern look with a mature look, and is also recommended for those who love black mascara.

◆Contains two types of ultra-fine fibers for a natural, long-lasting and beautiful finish

By blending two types of ultra-fine fibers of different lengths, each eyelash is tightly attached and the fibers are attached to the eyelash tips, creating long and natural eyelashes. It uses a small spiral brush suitable for very fine fibers, allowing you to precisely apply it to the creases of the inner and outer corners of the eye, lower lashes, etc.

◆◆Curling eyelashes upward lasts a long time

Contains curl-preserving ingredients*¹ to keep upward-facing lashes separated all the way to the ends of the hair for a long time.

*¹(VP/Eicosene) copolymer (film forming agent)

◆Eyelash care while having fun! Contains 8 kinds of beauty serum ingredients

Adopts a unique formula that makes eyelashes appear thick, strong and soft.

Conchiolin derived from pearls, peptides derived from silk, keratin derived from wool, panthenol,

Hydrolyzed pea protein, mulberry leaf extract, sagaram extract, 5 kinds of seaweed extract

◆Turn off hot water easily

It can be easily removed with hot water above 38°C. This formula was developed with the desire to put as little stress as possible on the lashes and eyes. It is resistant to oils such as sebum, and it is difficult to get panda eyes during the day.

Highly pigmented, fresh and long-lasting color

Since the liquid is intertwined with the fibres, the color develops well and lasts a long time.

①Three ingredients to repair hair

Contains pearl-derived conchiolin*, silk-derived peptide*, and wool-derived keratin* to give hair strength and shine. In particular, silk-derived peptides moisturize the skin and create moisturized lashes with great moisturizing power.

②Hydrolyzed pea protein*

By intensively repairing the skin, we take care of the damage caused by eyelash curls and eyelash curlers.

③Panthenol*

It cares for eyelash growth by actively moisturizing.

④Sagarami Extract/5 Kinds of Seaweed Extract*

Rich minerals give lashes strength and stability, resulting in flexible strength.

⑤Mulberry leaf extract*

Protects corneal cells from external stress such as dehydration.

*All moisturizing ingredients

[اسم المنتج]Vibe Beauty Up Beauty Up Mascara

[السعة]5 grams

[سعر البيع]1,800 yen (1,980 yen including tax)

[تاريخ الإصدار]Pre-sale on Friday, October 27, 2023 / General sale on Saturday, November 11, 2023

[متوفر في]Direct managed stores, nationwide variety stores, official brand websites, Rakuten marketplace, Amazon, etc.

*Some stores may not sell this product.
*Depending on store, in-store offering may occur after the in-store release date.

About Vibe Beauty Up

A beauty brand created based on customer feedback on the beauty media SNS (Beauty Media DINETTE as of August 2023: total 382,000 followers) operated by our company. Our brand mission is “Be me. The beauty is within you.” Through “cute and premium products that bring you closer to your ideals,” we hope that more customers can “live a life that shines in their own way.” We’d love to support you.

PHOEBE BEAUTY UP official website:https://pb.phoebebeautyup.com/

Instagram:https://www.instagram.com/phoebe_beautyup/

Twitter :https://twitter.com/phoebebeautyup

ABOUT DINETTE CO., LTD　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　

As our brand mission “PHOEBE BEAUTY UP” states, we aim to create a community where all women can shine in their own way.

In April 2017, we started the beauty media launch “DINETTE (as of September 2023: 382,000 total followers)” and launched the beauty brand “PHOEBE BEAUTY UP” in February 2019 based on user feedback. We launched a line of skincare and makeup products, including an eyelash serum. Additionally, in January 2023, we will launch our second all-female care brand, LUMERE BEAUTY, as an inclusive cosmetics and beauty brand that will help “all women to be confident in themselves and live their lives their own way.” We are expanding our business with the aim of becoming an established company.

DINETTE official website:https://dinette.co.jp/

Instagram:https://www.instagram.com/dinette_inc/

Twitter:https://twitter.com/dinette_inc/