07/30/2022, 3809 characters
QINGDAO, China, July 27 /PRNewswire/ — On July 27, Dr. Lan Lin, President of Hisense Group Holdings Co., Ltd. and Franjo Bobinac, Vice President of Hisense International Co., Ltd. They were invited to visit and meet FIFA President Gianni Infantino and senior officials at FIFA Headquarters in Zurich. This was the first official meeting between Hisense and FIFA, as the two organizations exchanged detailed views on long-term cooperation and toured FIFA headquarters.
Technology for a better life, to experience the perfect tournament
Ahead of the 2018 FIFA World Cup Russia™, the world’s first 100-inch 4K color Hisense Laser L7 TV was unveiled at FIFA Headquarters. Today, Hisense has successfully won the recognition of FIFA and has once again installed 3 new laser TVs at FIFA Headquarters. Ahead of the FIFA World Cup Qatar 2022™, Hisense has created the world’s first L9G Tri-Chroma Laser TV for FIFA Headquarters, thanks to the latest technology to create an even better viewing experience for the tournament. During the meetings, executives from both sides enjoyed an exciting tournament with the Hisense Laser TV L9G.
Speaking at the Hisense Open Day, FIFA President Gianni Infantino said: “Hisense’s engaging products and cutting-edge technology will bring football fans a great viewing experience. Through technological innovations, we will join forces to offer fans an unforgettable FIFA World Cup.”
Hisense Laser TV has not only been awarded with the FIFA award, but also by many consumers around the world. As a premium product from Hisense, Hisense Laser TV has been present at international events such as Harvard Chinese Forum and United Nations Day in China, and has made it a member of the royal family of the United Arab Emirates, where it has become one of the best consumer choices. From January to June this year, Hisense laser TV sales in Australia, France, Canada and other overseas markets exceeded last year’s annual sales.
Building a sustainable future through close cooperation
Hisense has focused on social responsibility and strives to make more contributions to sustainable global development. In line with FIFA’s philosophy, Hisense also collaborates with the FIFA Foundation and is committed to philanthropy and sustainable development.
In September 2022, Hisense will participate in the FIFA Football for Schools event and will provide a fun educational workshop for South African children to give them more emotional support while raising global environmental awareness.
Hisense has always been committed to sports marketing and works closely with FIFA. Thanks to his position as a sponsor, Hisense’s brand strength and awareness has greatly increased and its global business has been successfully expanded. In 2022, Hisense ranked 7th in KANTAR BrandZ™ Top 50 Global Chinese Brands List and 1st in Home Appliances Category. Backed by a globally integrated research and development capability, Hisense has continuously launched technology products, helping Hisense’s sales reach CNY 73.1 billion from January to May 2022.
At the FIFA World Cup Qatar 2022™, Hisense will work closely with FIFA to provide consumers around the world with an even better tournament experience.
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