June 18, 2024


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Retail fashion company Asos is updating its retail media business – ADZINE

Retail fashion company Asos is updating its retail media business – ADZINE

“Asos’ vision is to become the global destination for fashion lovers in the 20-30 age group. We want to invite brands on this journey by helping advertisers view their products through a fashion lens,” explains Elton Ollerhead, Director, Asos Media Group. The French themselves here.

Criteo’s retail media technology will initially be integrated into the UK, USA, France and Germany markets, but will be further deployed in the future. The Retail Media Partnership aims to provide advertisers with improved targeting and measurement options. It includes both Asos Sponsored Ads and Enhanced Display Ads, which are generated based on first-party data for fashion retailers and are posted on and off the Site.

Founded in 2005, Criteo originally focused solely on retargeting, but today offers its customers a broad range of performance-oriented products for e-commerce and non-e-commerce growth. To this end, Criteo operates a platform that connects stores, brands and publishers and offers marketing solutions that support all stages of the customer journey. In recent years, it has increasingly moved away from retargeting and, according to its own statement, has progressed to a “commercial media platform”.

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