May 29, 2024


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Nintendo: Games for Luxury

The Janus Henderson das global team to invest in sustainable stocks Discusses how Nintendo articulates the focus on sustainability.

In the past few years there has been a significant increase in awareness of mental health. We consider it to be an integral part of overall health and well-being, and we are glad to find that Nintendo games can make a positive contribution to mental well-being.

Although video games can be a source of entertainment, they are often controversial. Several studies have been conducted to examine the negative social effects associated with gaming.

The consequences of violence and the portrayal of gender and racial stereotypes found in some video games are high on the list. Additionally, concerns have been raised about time spent playing video games, especially among children and youth.

Next task: mental health

Transparency is a central feature of sustainable investment – both in terms of how sustainable development is integrated and in terms of ex-post reporting on results.

In a ground-breaking study conducted jointly with the University of Oxford, game companies Nintendo and EA gave scientists permission to use anonymous real-time game time data rather than self-reported numbers and the ability to analyze the effects on participants’ mental health.

The study found that participants who played Animal Crossing: New Horizons and EA’s Plants vs Zombies: Battle for Neighborville felt happier than those who didn’t.1 This is in contrast to other gaming reports which state that the more people play video games, the more miserable they become.

A possible reason for this discrepancy may be the social character of the games examined in the study, as they allow players to interact with other users in order to create a positive environment around them. This is especially important recently, when lockdown measures caused by COVID-19 reduced social interaction and feelings of loneliness.

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Attention and emotional processes are closely related in the brain. A recent study examined the relationship between memory games and emotional function. The results indicate that simple memory and thinking exercises such as B. Nintendo Kawashima’s brain training might reduce symptoms of depression and anxiety in teens.2

Fight excess weight

The sedentary lifestyle associated with video games can be a health concern for children, who often prefer playing and watching television rather than spending time outdoors and being active. Because more than 340 million children and adolescents are now classified as obese3It is essential to foster an active lifestyle from an early age.

Nintendo integrated parental controls into its systems early on, allowing parents to set maximum play times and enforce breaks to prevent excessive gaming activity.

The company’s games feature a unique design that focuses on action and action as a core component of the game. Wii Fit uses the Wii Remote’s motion sensing technology to enable players to participate in virtual games like tennis, boxing, baseball, and more.

The continuous development and promotion of active Nintendo games like Ring Fit Adventure and Pokémon GO encourages users to get up from the couch and participate in new ways.

Ring Fit is an RPG exercise based role playing that uses the Pilates Ring and the leg strap. Pokémon GO is now one of the most successful mobile games of all time and became the most downloaded mobile game of all time within its first month of release.4 The augmented reality game uses GPS to track and fight virtual Pokemon creatures in real locations, and encourages players to move outdoors.

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These games are popular not only with children but adults as well, so all ages can enjoy the benefits of physical activity.

1Johannes, M.Fore, A. Przybylski, Playing Video Games Positively Related to Well-Being, November 2020.
2Ackerman, Brain Training Games May Reduce Teens’ Exposure to Depression and Anxiety, Psychiatry Times, Band 36, Usgaby 6, 5. June 2019.
3World Health Organization, April 2020.
4Guinness World Records, News, August 2016.

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For promotional purposes. For professional investors. Risks of losing capital. Past performance is not a reliable indicator of future performance. The estimates above are those of the author at time of publication and may differ from those of other people / teams at Janus Henderson Investors. The information in this article does not constitute investment advice. References to individual securities, funds, sectors or indices in this article do not constitute an offer or invitation to buy or sell them, nor do they form part of this offer or solicitation. Please read all offer documents before investing. Posted in Europe by Janus Henderson Investors. Janus Henderson Investors is the name under which investment products and services are provided by Janus Capital International Limited (Registration Number 3594615), Henderson Global Investors Limited (Registration Number 906355), Henderson Investment Funds Limited (Registration Number 2678531), Henderson Equity Partners Limited (No. Registration 2606646) (all of them registered in England and Wales with registered offices at 201 Bishopsgate, London EC2M 3AE, and subject to regulation by the Financial Conduct Authority in the United Kingdom) and Henderson Management SA (registration number B22848 with registered offices at 2, rue de Bitbourg, L-1273 Luxembourg, Certified by the Financial Sector Oversight Commission).