Intel again rejects M1 chip in game-centric campaign

Earlier this year, Intel launched a “You are not a Mac” campaign aimed at reducing Apple’s new M1 chip. This communication exemplifies various shortcomings of Apple computers, such as the inability to play or the lack of a touch screen. The founder released several definitions (some of them) Questionable) To ensure the superiority of its processors.

Relations between the two new rivals have not improved since yesterday’s broadcast of a new campaign presented on Computex21. It was released on the eve of the release of the new 11th generation H Series processors. Intel.

According to the company, Max’s low-quality products due to incompatibility with games: the manufacturer had the opportunity to publish a list of titles, the most popular, incompatible with MacOS. An argument that was not known for sure from yesterday – Apple has managed to bring publishers and players together – but it is valid: except for the emulation, it is not possible for now. Install Windows directly on Mac M1.

Intel has released a benchmark of 16 inches MacBook Pro (the most powerful currently available) against an Intel computer. Surprisingly, this is to Intel’s advantage, which carefully selected the tests. The campaign also says that many creators are gamers and vice versa.

He asked PCGamer, Intel’s Chief Performance Strategist Ryan Shrut justified the campaign by saying that Apple did not do it. It is no mystery to consumers to switch to its own processors »And he now sees Cupertino as a competitor.