Gameplay Growing – Is TikTok the New Twitch?

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TikTok and games – is this appropriate?

TikTok has been around since 2018. It is now considered the fastest growing app in the world. With about a billion users, according to statsIt even competes with Facebook and Instagram.

Since anyone can share whatever content they want to share – as long as it doesn’t violate the app’s policies – it’s no wonder the gaming scene is keen to harness the potential of TikTok as well. Twitch greats like Trymacs or MontanaBlack are now posting regularly. Publishers such as Ubisoft, EA Sports or Sony can also be found here.

“We have a growing community of players on TikTok who are getting information on TikTok – about new games, tutorials, and cosplay, but above all networked with the community,” explains Tobias Henning, General Manager of TikTok Germany, at gamescom.

In the absence of Twitch, the App booth at the popular Game Show was the main attraction for the masses. Stars from the broadcast scene can be found here every day to entertain the audience. An ideal opportunity for administrators to network and get feedback from the community.

“[…] We’re at gamescom now to discover these trends, talk to game publishers, meet seasoned game creators and understand why they’re already on TikTok? What are you missing on TikTok? What would make TikTok better? Henning says.

It’s about the content

So TikTok already has a gaming community – and it should expand further. New features and ideas planned for this. However, Henning hasn’t revealed exactly what it will look like.

However, TikTok already offers an advantage over other platforms such as Twitch: the app puts content first. By using short videos, publishers, influencers and their colleagues can spread their content very quickly and thus connect with the community. In theory, you can actually achieve a viral infection with the first clip. It doesn’t matter how many followers a channel has – it’s all about the quality of the content.

“And that’s exactly what our technology does: It brings content to the right audience. This not only makes TikTok very successful, but also very successful creators, who can reach a large audience relatively quickly with their truly great content,” explains Henning.

Tweet embed Good old home phone # tech # tale # fork #fy #for you #Widely ♬ original sound – Trymacs

TikTok also offers live streams. But that probably isn’t enough to make Twitch dangerous. Content creators mainly use TikTok for content and topics that can be dealt with within a few seconds. Videos longer than about a minute are frowned upon here. However, live broadcasts are very important to the scene, as they allow direct interaction with the community. For this reason alone, Twitch will still be relevant.

So TikTok cannot replace Twitch. However, the two platforms offer perfect synergy for the gaming scene. While broadcasting will continue to be a major focus on Twitch, TikTok can be used for short content such as tips, broadcast highlights, and fun clips.

And for that alone, he deserves to be represented on Twitch and TikTok.

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Image source: twitch, tiktok