Munich (ots)
Unterfoehring, May 5, 2023. Creative integrations such as placements are among the most effective and engaging forms of advertising on television. Seven.One Media is now taking the next step and adding virtual ad formats to its portfolio of physical integration into TV formats. Two examples of this are Virtual Mode and Motion Studio. In the case of virtual placements, depending on program content, products or advertising posters, for example, they can now be integrated later into programs already produced thanks to the latest technology supported by artificial intelligence and the integration can be charged per second. The special “Studio Move” TV commercial enables the client’s location to be physically integrated into the studio setting of the show. It is also possible to design the cross overlap from the TV studio to the TV spot in a particularly creative way using individual elements. With McDonald’s and Paramount Pictures Germany, major advertisers have already gained experience in virtual forms of advertising.
“Especially for attention-grabbing productions and placements, we see a sharp increase in demand. However, there are also two challenges: complex productions and long lead times. By using virtual placements, we can cheat time. Because this means creative integration in the format is now also possible in a short time, Taking into account the editorial context, it allows a high degree of flexibility in choosing the idea or product to be advertised. Studio Move, which creates a creative bridge from the program to the ad clip, can also be implemented in a short time and thus introduces our viewers to a new and enchanting way in the commercial break.” , says Tom Schwartz, managing director of Seven.One AdFactoryCreative Marketer for Seven.One Media.
The first clients have already gained experience in the virtual formats of advertising in Seven.One Entertainment Group’s television formats. For example, the McDonald’s chain reserved a virtual ProSieben “Who Steals the Show From Me” format and showcased McPlant’s plant-based products. For Paramount Pictures Germany and the theatrical release of “Dungeons & Dragons: Honor Of Thieves”, Seven.One AdFactory also created a movie-ready studio move in the vein of the same format – thus a smooth transition from “Who’s Stealing the Show?” Studio for the next commercial.
Media communication:
Christina Schreiber
PR Manager – Communications and PR – Strategic, Digital and Sales
Mobile: + 491511898 7012
Email: [email protected]
Seven.One entertainment group
Media Avenue 7
85774 Unterfoehring
Original content from: SevenOne Media GmbH, transmitted by aktuell news
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