November 27, 2021


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Companies can use TDI technology to place ads in our dreams

The dream of all advertising companies is to put ads that follow us in our dreams. New technology could soon make this possible. in the so-called Targeted Dream Incubation (TDI) Brand or product audio stimuli or images are used to evoke specific images during sleep. This may sound like science fiction, but it is a reality.

Our dreams, the new “company playground”?

“Our dreams should not become just a playground for advertising companies,” the scientists warned in a letter to Federal Trade CommissionUrges them to review our subliminal ad blocking policy.

Company experience chorus light During the Super Bowl in February, during which sports ads were placed while they slept, the researchers inside put the following on particularly high alert:

Such interventions clearly influence our sleeping and dreaming brains’ decisions about how we interpret the events of our day and use memories of these events to plan our future by influencing the brain’s decisions in favor of information presented during sleep.

Targeted Intervention in Dreams: From Science Fiction to Reality

Doctor. Deirdre Barrett, a professor at Harvard University who worked on the Coors pilot project by developing a targeted nursery for dreams, says the following on the topic:

“I completely agree with the basic principle expressed in the letter: the absolute moral inadmissibility of unconscious passive advertising at night, with or without our permission,” said the professor, but he nevertheless “disappointed” from the company’s terminology used in advertising.

She mentioned terms such as “targeted dream incubation” or “dream implantation,” which are very similar to “science fiction or military mind control experiments.”

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Scientific demand for “new preventive measures”

However, the researchers note, “the potential for misuse of these technologies is as concerning as it is clear.” They therefore urge the authorities to “take urgently needed new preventive measures”, as they emphasize:

TDI’s ad isn’t a funny gimmick, but a serious business with real consequences.

The effect on dreams in order to sell products raises important ethical questions. It seems more interesting to be able to see your dreams as a movie soon.