November 27, 2021

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How technology supports business models with sound and language

Speech recognition and processing

In many cases, the connection between voice and technology is what is known as Natural Language Processing (NLP).

(Photo: Klawe Rzeczy, Getty [M])

Dusseldorf It can be trembling, sometimes quiet, sometimes loud, strong, powerful, booming, crisp or restrained: the voice. The late Federal President Heinrich Lübcke once said, “My mother always gave me red wine with an egg before I spoke, so that my voice might sound better.”

The example shows: Audio is a powerful tool. It entraps, defines, influences, directs, and suffers. It can reflect the wearer’s personality and can be changed at the same time – and indicates the closeness of the human being. This makes it a magical and challenging remedy in times of decentralization and digitization.

Voice and language are so important that Google’s hardware chief, Rick Osterloh, especially emphasized the voice recognition software in the latest Pixel smartphone in an interview with Handelsblatt. This indicates that people like to use their voice – and also to interact with technology.

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