September 24, 2021

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Why use artificial intelligence to write ads

  • Nominal Michael Dempsey
  • economic journalist technology

photo credit, Getty Images

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Jon Hamm from Mad Men and his whiskey, but AI will likely inspire modern advertisers

What comes to your mind when you think of advertising? Don Draper on the TV series Mad Men sipping a cocktail? Or maybe modern people exchange shocking phrases in a converted warehouse?

Well, a lot of creative work these days is not done by humans at all.

When Dixons Carphone wanted to drive shoppers to Black Friday sales, the company turned to artificial intelligence (AI) software and got the winning phrase “Now is the time.”

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