What will happen to MoonSwatch's collaboration with Snoopy? What do enthusiasts expect? | WIRED.jp

Although the video is only 7 seconds long, it is clear what he is trying to convey. If you're looking to get your hands on an affordable Swatch Speedmaster featuring Snoopy, get ready to stand in line at select Swatch stores. This is because the company is unlikely to break its own rules and make this product available for purchase online.

Initially, Swatch considered selling MoonSwatch online. In an exclusive article published by WIRED, Swatch Group CEO Nick Hayek Jr. explains how the product was developed in secret. Hayek did not completely rule out the possibility of selling online at the present time. “Please come back in four months to see if we will support online sales.'' “We don't know yet.'' Interviewed in July 2022, the MoonSwatch is still not sold online.

What Snoopy symbolizes

Snoopy's connection to space goes back to NASA's Silver Snoopy Award. This silver badge was first awarded in 1968 to individuals who have made significant contributions to the success of human spaceflight missions.

Omega received the Silver Snoopy Award in 1970. The Speedmaster was recognized for its critical role as a backup for equipment that failed during the Apollo 13 mission. Jack Swigert, the astronaut aboard Apollo 13, used the Speedmaster to time the rocket's launch at 14 seconds. This was important to ensure a safe return to Earth.

Underscoring the company's spaceship heritage, OMEGA is celebrating the award with the first Speedmaster collection featuring Snoopy.AnnounceThat was only in 2003.

“It was only a matter of time before Snoopy was used,” Barber says. “It's strange that there wasn't a version of Snoopy from the beginning. If they had, it would have been the MoonSwatch that everyone wanted. Snoopy is what Omega's Moonwatch truly stands for. It's one of the iconic elements that makes Omega's Moonwatch “The story of the Moonwatch is so rich and unique. Omega has been having fun here, with Swatch featuring the Snoopy watch. “I hope they use it in a really creative way, rather than just throwing it out there.”

correct. And even if the collaboration materializes, Swatch wouldn't be the only watch brand to launch such a collaborative product in 2024. The last thing you want to think about is Swatch putting a little Snoopy on the hands of its Mission to Moonshine Gold series chronographs. Enthusiasts are already fearing this will happen, and will certainly be disappointed if such a design actually happens.

I hope the upcoming MoonSwatch, for example, will make creative use of the Snoopy style on the sub-dial. Ideally, the back of the box should contain a picture of Snoopy. In the MoonSwatch series, the planet symbolized by each product is depicted on the back of the case.