Dusseldorf (ots)
Loreal Unveils a range of beauty technology innovations designed to enable “beauty for all, beauty for all” at Viva Technology in Paris, starting today. The innovations confirm that beauty is a force for individual and collective well-being. They include smart and sustainable digital innovations and services as well as data-driven diagnostics for holistic, virtual and personal beauty.
Opportunities highlighted at L’Oréal’s immersive VivaTech booth showcase its expertise in leveraging data, technology and artificial intelligence to help consumers become better informed and more accessible to beauty products and services tailored to their specific needs.
In addition to the product range, the importance of beauty technology at L’Oréal has grown exponentially: more than 5,900 dedicated employees, more than 800 digital services with 40 million sessions in 2022 and milestones such as new beauty tools, state-of-the-art technology. Start-up skin and hair diagnostics, 1 billion units of QR code packaging for greater transparency and consumer experience plus six CES Innovation Awards in 2023.
“This year at VivaTech we have brought together an exceptional collection of beauty technology innovations that are making a positive impact,” said Nicholas Hieronymus, CEO of L’Oréal Group. “By putting our resources into new technologies that democratize access to smarter, more sustainable beauty, we enable everyone to enjoy beauty more equitably and on their own terms.”
“This level of innovation would not be possible without the growing complementary expertise of our beauty technology teams, as well as our open innovation program built on partnerships with some of the world’s most exciting startups and leading technology companies. We are proud to work together to be represented with them at VivaTech.” says Barbara Lavernos, Executive Vice President in charge of Research, Innovation and Technology at L’Oréal Group. “Today, technology and science enable us not only to offer new services to consumers, but also to transform ourselves from research to human resources to manufacturing and retail to create the future of beauty.”
“Through Beauty Tech, we are connected to billions of consumers around the world. This allows us to understand their unique and evolving needs and complement the infinite diversity of people with an unprecedented level of precision and personalization, both on the ground and in the virtual world.”“, says Asmita Dubey, Head of Digital Marketing and Marketing at L’Oréal Group.
For the seventh time, L’Oréal is showcasing its latest technology-based offering and partnerships at VivaTech.
Come on speak Including toiletries Like HAPTA from Lancôme. HAPTA enables people with physical disabilities to apply makeup. Diagnostic and training tools such as La Roche-Posay SPOTSCAN, META PROFILER (TM) by Giorgio Armani and Kérastase K-SCAN also open cosmetic experiences to everyone.
Personal beauty technology solutions Like 3D shu: brow by shu uemura (aka BrowMagic) for a professional at-home brow look, L’Oréal Paris COLORSONIC for a clean, safe hair color application at home, and the Maybelline Beauty app for a virtual makeover.
Sustainable beauty technology solutions Such as WATER SAVER by L’Oréal Professionnel, which has saved more than 42 million liters of water to date, L’Oréal’s partnership with IMPACT+ to measure and reduce the impact of our digital media activities, and L’Oréal’s three-year partnership with Alibaba at the launch of the first digital circular economy In China to reduce the impact of our e-commerce activities.
Additionally, with Korea emerging as the country of the year in this year’s VivaTech, L’Oréal is proud to announce a Memorandum of Understanding with the Ministry of Small and Medium Enterprises and Korean Startups. This collaboration aims to enhance collaboration and accelerate L’Oréal Open Innovations in Korea from June 15, 2023.
L’Oreal Brandstorm 2023
Under the theme “Crack the new Codes of Beauty,” L’Oréal will host the collection’s 31st Brandstorm competition at this year’s VivaTech event. This year, 92,000 participants from 72 countries took part in this unique and immersive digital opportunity. At this year’s finals, teams from Brazil, Chile, China, France, India, Kenya, Malaysia, the Middle East, Spain, Portugal and Taiwan will present their innovations inspired by AR, VR, AI and Metaverse to the judging panel. Today, Brandstorm is in the curriculum of nearly 100 universities around the world and is accredited as an educational online course by the EOCCS Online Courses Certification Scheme. The Brandstorm 2023 winning team will be announced on VivaTech on the 16th of June.
Media communication:
Communications and Engagement Manager
Stephen Justes
+492114378160
[email protected]
Head of the company’s brand and engagement
Ann Bedoy
+4917618851215
[email protected]
Original content from: L’OR�AL Deutschland GmbH, transmitted via aktuell news
“Certified tv guru. Reader. Professional writer. Avid introvert. Extreme pop culture buff.”
More Stories
When Lilli and husband D do the work
AI Startup: Here are eight startup ideas
Di Giannantonio (Ducati): “Crazy with technology” / Motorcycles