The new BMW Vision Series.

Munich. With its latest study, BMW Vision Neue Klasse, the BMW Group is showing what the next generation of cars from the core BMW brand will look like. “The BMW Vision New Class combines our innovative strengths in the central areas of electrification, digitalization and circularity,” says Oliver Zips, Chairman of the Board of Management of BMW AG. “This puts us two steps ahead of the future: With the new Series, we will bring the mobility of the next decade to the road as early as 2025 – and lead BMW into a new era.”

The Vision, which will be shown to the public for the first time at the IAA Mobility 2023 International Motor Show in Munich, has a clear, minimalist design language with spacious surfaces and few distinctive lines. Greater emphasis is thus placed on distinctive features such as the BMW kidney grille and Hofmeister grille in the side window graphics. Design radiates BMW more than ever. Inside, the next generation of BMW iDrive guarantees a unique digital user experience that merges the real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and an all-electric drive with sixth-generation BMW eDrive technology reduce CO2₂– The footprint of the new category on the entire life cycle of vehicles.

“30 percent more range, 30 percent faster charging, 25 percent more efficiency – with the new Series we are taking a technological leap forward and taking EfficientDynamics to a new dimension. The same is true,” says Frank Weber, Member of the Board of Management of BMW AG Development. On its design: the future is not possible.” “With the new category, we have begun the largest investment in the history of the company. We’re not just writing the next chapter for BMW, we’re writing a new book. So one thing is clear: the new class will permeate all model generations.

A new design language for BMW: clear, elegant and timeless.
The exterior design shows the design elements that will be specified for the different models of the new class. It is clear, elegant and timeless. The new electric vehicle architecture offers new options for interior design. “The design of the new series is typical of BMW and is so progressive that it looks as if we have skipped a generation,” explains Adrian van Hooydonk, Head of BMW Group Design.

Powerful wheel arches, a rear greenhouse and a nose that protrudes far forward in a “shark-nose” style are hallmarks of BMW. The 21-inch aerodynamic wheels feature a classic motorsport-inspired cross-stitch design. The car’s almost uniform bodywork, powerful front and rear overhangs, and large window areas also create a new aesthetic.

The bright exterior paint, Joyous Bright, underlines the friendly and future-oriented aura of the BMW Vision Neue Klasse with a subtle yellow hue. Black side skirts and bumpers provide a contrast to this. With an increase in the proportion of secondary raw materials and a significant decrease in the variety of materials, it has been particularly improved in terms of roundness. In addition, the improved disassembly concept helps improve the recycling process of the new series vehicles.

A reinterpretation of typical design elements typical of the BMW kidney grille and twin headlamps helps the front of the car create a unified interactive surface. An accurate 3D animated light show ensures that the intuitive interaction between human and vehicle begins as soon as the vehicle approaches. E ink elements in the lower area of ​​the side windows indicate the sensor surface on which to activate the automatic door opening. Innovative technology also features the design of the taillights. The lighting elements, which are manufactured using a 3D printing process, are distributed in several planes and controlled in a targeted manner in order to develop a special depth effect.

Provides insight: the next generation of BMW iDrive.
The analog controls have been kept to a minimum in the BMW Vision New Class. Human-vehicle interaction takes place via the BMW Panoramic View, the central display and the multifunction buttons on the steering wheel. The user experience is complemented by the proven voice control of the BMW Intelligent Personal Assistant. The next generation of BMW iDrive thus offers a modern interpretation of the brand’s typical driver orientation.

Similar to the recently introduced BMW iDrive Controller on the center console or the BMW Head-Up Display, the brand is a world leader with BMW’s panoramic view, available for the first time in the new class. It displays information at a height ideally in line with the driver’s line of sight and, for the first time, across the entire width of the windshield. This innovation is complemented by the advanced BMW Head-Up Display system in the new series production models.

With the next generation BMW iDrive, the information display ensures a shared user experience. Drivers can transfer content displayed on the center display to BMW Panoramic Vision with a simple movement.

The user experience is enriched by the harmonious design of ambient lighting, graphics in the center display and BMW’s panoramic view, which can also be customized using two modes. When switching to My Sport Mode, certain screens on a yellow background support dynamic driving. The new BMW iDrive is based on a highly integrated software architecture that collects data about the driving experience and infotainment, as well as data from the vehicle’s on-board electrical system and the BMW Cloud. The human-vehicle interaction can then be tailored more intensively to suit the driving situation and individual needs, so that a whole new conception of mobility becomes possible.

Light tunic fabrics create a homey atmosphere in the interior of the BMW Vision Neue Klasse. The illuminated dashboard holds the flat steering wheel from above and below, as well as the central screen. The smartphone charging cradle and glass gear selector share space on the center console. Each of the front seats is anchored to the floor with only one arch, maximizing legroom in the rear, where passengers can enjoy a spacious sense of space on two individual seats. The interior, completely devoid of chrome and leather trim, helps improve CO2₂– Balance in the manufacturing process.

a company₂Reduced production, sixth generation of BMW eDrive technology.
With production completely eliminating the use of fossil fuels at the new plant in Debrecen, and also with a significant increase in the use of carbon dioxide₂– Reducing raw and secondary materials, the new category places great drivers for resource-saving individual mobility. In addition to weight optimization, air and rolling resistance and intelligent heat management, the vehicle’s high energy efficiency is ensured above all by its electric drive with sixth-generation BMW eDrive technology.

The leap forward made by the new BMW eDrive technology is not only limited to the highly efficient electric motors, but also to the newly developed circular battery cells. Compared to previous prismatic cells, it has a 20 percent higher energy density. The sixth-generation BMW eDrive technology helps the models of the new series increase charging speed by up to 30 percent and also increase its range by up to 30 percent. The overall vehicle efficiency is increased by up to 25 percent through the sum of all measures.

The innovations ensure exemplary BMW driving pleasure for generations to come.
Electrification, digitization and circularity are the key elements of the change that the BMW Group is actively shaping. It started with the electric models of the BMW i brand. The BMW i Vision Circular represents the great potential of a continuous circular economy in reducing raw material consumption and CO2 emissions₂Emissions can be exploited. The BMW i Vision Dee shows how people-centered digital technology can enrich the user experience.

All these themes come together in the BMW Vision New Class. It represents the full range of technological innovations with which the BMW Group is demonstrating its ability to survive into the future. The BMW Vision New Class heralds the dawn of a new era of individual mobility. It is enriched with digital experiences, locally zero-emissions and circular in the long run in order to guarantee typical BMW driving pleasure for generations to come.