Renault Sport recently announced that it had officially become Alpine on May 1st. The name change is actually a continuation of everything that was announced during the famous “Renaulution”.
So Luca de Meo said. It’s official now! Renault Sport cars become Alpine cars. During his conference entitled “Renaulution”, the president of the Renault group presented the new strategy for the French group and the new organization of the four brands. One of the most important changes is the expansion of the Alpine name. Indeed, the Formula 1 Renault F1 Team has changed to Alpine F1 Team. From now on, the entire Renault Sport division takes this name.
And so Renault Sport Cars became Alpine cars. “As part of the reorganization of the Renault Group by brand, it is imperative that the various entities that make up the business unit bear the name Alpine and embody the brand’s values and ambitions. Alpine aims to be a premium sports brand at the forefront of innovation and technology. Sports is a winning card in achieving our goals. “, Refers to the director of the Alps, Laurent Rossi.
The true end of RS?
We already know that the last representatives of the Renault Sport division will not be replenished. The Clio RS is already dead with the arrival of the fifth generation, and the Mégane RS is currently experiencing its last hours of glory. However, a sporty but 100% electric version can be had. We already know Alpine aims to be a “zero emissions” brand.
The company in Losange ensures that the teams present will continue to provide technical support to Renault Sport model owners. Let’s not forget that we also know that a partnership has been signed between Lotus and Alpine because the two brands share the same vision for the car and both want to become pioneers in the field of electrosport.