Technology can only be sustainable if it focuses on people.

Michael Muscaric: MSG Plaut has been committed to digital humanism for many years. What can we imagine from that?

Ursula Burgstaller Scala: Digital humanism means technology is at the service of people, not the other way around. It’s about designing digital innovations in a way that respects and enhances human values ​​and needs. This includes developing ethical technologies, protecting privacy, and supporting social justice. The goal is to balance technological progress with human well-being.

Why is this topic so important to you?

We believe that technology can only be sustainable and successful if it puts people at the centre. As digital technologies permeate our lives in almost every area, it is vital that these technologies are used responsibly and ethically. Digital Humanism ensures that technological innovations not only bring economic benefits, but also enhance social and individual well-being.

For the message of Plot, the careful use of human resources is also the foundation for a sustainable future. Isn’t this a contradiction, especially in the age of AI and ChatGPT?

No, this is not a contradiction. On the contrary, especially in the age of AI and ChatGPT, it is especially important to treat human resources with care. AI and similar technologies have the potential to improve many aspects of our lives, but they must be used responsibly. At msg Plaut, we are committed to ensuring that AI systems are transparent, fair, and understandable. We believe that humans should always be at the center and that technology should complement and amplify human capabilities, not replace them.

What contribution can companies make to digital humanity?

Companies can make a significant contribution to digital humanity by integrating ethical standards and values ​​into their business models and innovation processes, such as developing and introducing technologies that protect personal data, enhance transparency, and promote social justice. Companies should also invest in training their employees to ensure they have the skills and awareness to use digital technologies responsibly. By collaborating with other organizations and communities, companies can also help foster a broader social discourse on the ethical implications of digitalization.

How will digital humanism be kept alive in corporate governance in the long term?

At msg Plaut, we attach great importance not only to understanding digital humanism as a concept, but also to embedding it as an integral part of our company’s management. We achieve this, for example, through a comprehensive governance structure, our Ethics Board and our IEEE certification, which ensure that ethical principles and values ​​are lived and developed in the long term. Our governance structure is designed to promote and integrate digital humanism at all levels. We have established an Ethics Board, which is responsible for addressing and resolving ethical issues and ensuring that our projects meet the highest ethical standards. It advises employees, promotes dialogue and technological developments, and carries out training and awareness-raising activities for our employees in order to foster a strong awareness of ethical issues. This allows us to identify and address quality issues early and reduces the risk that our technologies will harm society. With these measures, digital humanism at msg Plaut will not be just a short-term trend, but will be an integral part of our company’s management in the long term.

More information on the topic of digital humanism can be found at digitalhumanism.business