Starbucks Coffee Japan Official Website, Revamped Today October 17 (Mon) Japan Top News

Starbucks Coffee Japan Co., Ltd.[本社所在地：東京都品川区、代表取締役最高経営責任者(CEO)：水口貴文]Announces the renewal of the official website on October 17, 2022 (Monday). Incorporating the design of menus and signage that give customers a sense of the shop atmosphere, we will provide seasonal recommendations and product information such as coffee equipment in an easy to understand manner.・ It also seamlessly connects with “Starbucks Stories in Japan,” “a collection of stories that strengthen connections with society, the global environment and local communities. With the aim of further improving the value of the experience, Starbucks will continue to add a review function that listens to customer voices, and will continue to expand content that meets the needs of each customer, delivering a unique digital experience to Starbucks.

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■ A digital view of the world of Starbucks stores.An enhanced online store with detailed information and additional search functions
This renovation aims to create an experience you can spend in-store, while incorporating the worldview that goes with the menus and signage you’ll always see in Starbucks stores. From the top of the page it consists of seasonal promotions and product information, suggestions on how to enjoy coffee, what to brew, which provides safe and secure store management policies and various events, mobile ordering and payment, Starbucks Card, Starbucks(R) rewards, etc. That, Service Provider, Online Store and Owned Media “STARBUCKS STORIES JAPAN” ( end to end ).

With the increase in home demand, the online store, which is already used by many people, is divided into 7 categories: coffee beans, tea/tea, mugs and mugs, merchandise, coffee equipment, gifts and food. Information that customers want to know, such as characteristics, is easier to see, extraction tools and various commodities are conveyed in an easy-to-understand manner with abundant images and text. We also added a function that allows you to search by category or keyword.

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Hisai Mori, Chief Marketing Officer, Starbucks Coffee Japan said:
“Both the in-store experience and the official website experience are important places for customers to connect with Starbucks. In order to continue to deliver an experience that is close to every customer, even in the digital world, we have decided to revamp this time in response to the various changes of the times. We will use this as an opportunity to further accelerate The evolution of digital experiences.”

◆ Starbucks Coffee Japan Co., Ltd. end to end
Starbucks Coffee Japan Ltd. opened its first store in Japan in 1996 in Ginza, Tokyo. We have more than 34,000 coffee shops in about 80 markets around the world, and 1,727 coffee shops (including licensed shops as of the end of June 2022) in 47 prefectures in Japan. Nearly 40,000 partners (employees), with a mission of “Make people’s hearts rich and vibrant – from one customer, one cup of coffee, one community”, through a cup of coffee, we offer time of warmth and connection between people. On February 28, 2019, we opened Starbucks Reserve (R) Roastery Tokyo, our fifth location in the world. “Starbucks Stories in Japan” ( end to end ) Presenter.