The positioning of goods and services in online markets is often based on customer ratings; Interested parties are happy to act accordingly. Firms are not allowed to invent reviews freely; The ulterior motives for this are the least problematic.
Vienna. What many users buy is good on the Internet. A fraudster who thinks the only thing that matters is the quality of the product or service. Their position in online marketplaces like Amazon or Apple App Store is primarily based on customer ratings. Customer reviews are increasingly finding their way into the manufacturers’ online stores.
But precisely where clients confidently believe they are going into the domains of objective opinion leaders, they often come across the perceived deceptive power of sophisticated public relations practices: Synthetic customer reviews are a strong currency in competition. More and more companies depend on artificial recommendations or at least they are created by looking at sales promotion. Just a few weeks ago, a global toy maker had to bear an accusation of opaque use of incentive ratings – that is, a free product for positive evaluation.
According to current studies, more than 40% of all Amazon reviews are fake. There are now programs that fully detect purchased or fake reviews and filter them before they are published. However, many companies have specialized in creating and selling fake reviews and making a lot of money with them. So it pays to take a closer look at entrepreneurs: What counts as an artificial review? What is legally permissible?