June 14, 2024

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McDonald's relies on artificial intelligence in McDrive orders – the world –

McDonald's relies on artificial intelligence in McDrive orders – the world –


American fast food chain McDonald's plans to increasingly rely on artificial intelligence (AI) to improve the efficiency and accuracy of taking orders at McDrive counters.
©@lonelywhalien52/Reddit, Reuters

American fast food chain McDonald's plans to increasingly rely on artificial intelligence (AI) to improve the efficiency and accuracy of taking orders at McDrive counters.

This technological innovation aims to improve the ordering experience for customers and make workflow easier for employees.

Technology in everyday life

Artificial intelligence is increasingly finding its way into everyday life and changing the interaction between humans and machines. McDonald's sees this as an opportunity to improve the service experience at drive-thru counters. Using AI, orders should be received more accurately and quickly, leading to improved customer satisfaction.

A pilot project in the United States of America

Insights from the pilot project provide clues on how to implement this technology. The car's driving meter in the United States of America was displayed on the social news platform Reddit with a banner indicating “training” by artificial intelligence. The signs inform customers that their orders will go smoothly if they follow the instructions provided by McDonald's.

This is what artificial intelligence technology looks like in the United States.


This is what artificial intelligence technology looks like in McDonald's restaurants in the USA.
©@lonelywhalien52/reddit

Expansion of technology

Currently, AI technology is only being tested in the USA. However, there are plans to roll out this technology in thousands of McDonald's restaurants around the world. Collaboration with Google Cloud should help ensure smooth and efficient use of AI. This cooperation aims to implement technology quickly and in all fields.

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Introduction to Austria

The introduction of AI-controlled order counters may soon become a reality in Austria. McDonald's plans to introduce this technology to other countries after successful tests in the United States.