LiveRamp launches unified data collaboration platform with compatible technology Page 1

LiveRamp (NYSE: RAMP) today launched its next generation LiveRamp Data Collaboration Platform, bringing together solutions across the entire marketing lifecycle on one platform. The unified offering provides new features such as a simplified user interface, compatible technology for cross-cloud interoperability, and a partner marketplace where innovative third-party developers can create apps that showcase their trusted expertise. Built on robust, documented technology that resists signal loss, the LiveRamp Data Collaboration Platform provides capabilities that proactively address evolving privacy considerations while accelerating emerging data collaboration use cases.

Findings from Gartner show that “Marketing plays a dominant role in data and analytics activities across the organization. “71% of marketing data and analytics teams are responsible for at least one element of their organization’s data strategy.” By bringing all functionality into one interface with a simplified format ,LiveRamp allows its customers to more easily connect audiences with different partners.Supporting modern data architectures with a focus on distributed data reduces cloud complexity and improves cloud usability for all business users, while solving IT infrastructure limitations.Customer benefits include increased ease of use and simplified functionality , providing greater value for all their data collaboration needs.