HARMAN Germany becomes the official partner of the Cowana Gaming esports team

Harman Germany and the Cowana Group announce their future collaboration. The audio specialist will become the official partner of the Cowana Gaming esports team for one year. The JBL brand supports the team as the exclusive sponsor of the headset and provides gamers with first-class gaming products.

With the new sponsorship, the JBL brand builds on successful marketing activities such as the JBL Quantum Cup or partnership with SX Studios, as well as international partnerships, it is positioning itself in the local gaming community for the long term. The new collaboration focuses on the JBL Quantum series, known in particular for its impressive sound quality and accuracy in spatial representation. This series’ portfolio ranges from affordable wired gaming headsets for casual gamers to fully-equipped professional headphones for relentless professional gamers. Sponsorship includes exclusive headphone partnership, logo integration on the Cowana Gaming Jersey, social media banners, match graphics, Twitch and social media accounts, as well as joint events, PR and social media activations.

The Cowana Group started as an agency and has been able to establish itself as an internationally successful e-sports organization in over ten years. With its three esports teams, the company is now setting new standards in esports and lifestyle marketing. In addition to the current teams of Counter Strike Global Offensive, Valorant and World of Warcraft, the Rocket League team is already being planned. All of the Cowana e-sports teams have already achieved success and continue to set ambitious goals.

The cooperation with Cowana is another important step for HARMAN Germany and the JBL Quantum series. For us, esports plays a major role in positioning JBL and addressing our target group. The Cowana E-Sports team is the perfect partner for us and provides an ideal environment, strong channels and diverse opportunities. With our Quantum headphones, Roland Melz, Head of DACH Marketing at HARMAN Germany says, we want to help players win as many as possible.

“With its high-quality headphones and products, JBL is the perfect sponsor for our team. JBL Quantum headphones ensure a crystal-clear connection that is in no way affected by background noise. These powerful sound quality and ergonomic ear cushions with long-lasting comfort support gamers while gaming and can bring an advantage Real competition at the end. We look forward to this new collaboration,” explains Michael Wamser, CEO, Cowana Gaming.