Nine years after the start, Microsoft’s Cortana is now gone. The tech giant has now discontinued its voice assistant app for Windows 11 as well. Over the course of this year, the remaining services that still access Cortana will also be converted to AI-powered Co-Pilot.
Launched in 2014 as a competitor to Apple’s Siri voice assistant, Cortana was never really able to prove itself and was also forced to concede defeat to Amazon’s Alexa, which was introduced seven months later. Farewell to installments — discontinued for iOS and Android already in 2020 — has come to its final end: support in Teams mobile, Microsoft Teams Display, and Microsoft Teams Rooms will also end this fall.
After Windows 11, Co-Pilot should take over there, too. The giant from Redmond doesn’t seem to want to fully bury his former majestic project just yet. The company says Cortana will “still be available” in Outlook mobile.
Today’s announcement can’t end the recent downtrend in Microsoft stock. Newspapers lost about 0.5 percent in US trading on Friday. Support at the 100-day line, currently at $317.15, is now in focus. The next most important horizontal on the downside is just in the $294 region near the August 2022 high and the edge of the upper gap from April this year.
Getting rid of expensive projects that barely generate any value for the company is absolutely the right way to go right now. Especially since the group has a solid alternative with the Co-Pilot. Despite the hazy chart picture, nothing fundamental has changed in SHAREHOLDER’s valuation: Microsoft’s stake remains a buy – and this is especially true in stages of weakness.
Conflict of Interest Notice:
Microsoft shares are in real stock exchange AG.
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