SEO is constantly changing, bringing a constant stream of new technological trends. The most explosive of these trends is ChatGPT, which added 100 million users in only two months! Using ChatGPT and SEO together presents unique benefits and challenges.
This conversational artificial intelligence (AI) offers insights for optimizing text, creating content ideas, and generating code.
Let’s uncover some ways ChatGPT is a great SEO tool and how it’s already shaping the future.
What Is ChatGPT and How Does it Work?
If you haven’t heard of ChatGPT or its parent organization OpenAI, let’s back up for a second. There’s this new thing called the internet that’s all the rage.
Seriously though, ChatGPT is an AI chatbot. “GPT” stands for Generative Pre-trained Transformer—just a fancy way of saying it can learn and process vast amounts of data and produce surprisingly impressive responses.
When you pair ChatGPT and SEO, it’s a powerful combination.
How Can ChatGPT Be Used as an SEO Tool?
Using ChatGPT for SEO is a breakthrough because of its many applications. The following are some ways ChatGPT and SEO are a perfect pair.
Content Creation
You can prompt ChatGPT with complex, in-depth parameters, and it can generate full articles, email marketing text, and social media posts.
It’s essential to fact-check and only use the content as a starting point. It’s also a good rule of thumb to edit ChatGPT’s responses so they’re in your own words.
Metadata
Generating metadata is an excellent way to save time using ChatGPT. SEO tasks like creating meta titles, descriptions, and even more complex schema markup can be streamlined with incredible accuracy. SEO experts breathe a sigh of relief for this great gift in optimizing mundane tasks—just be sure you look closely for mistakes.
Content Ideation
ChatGPT isn’t an instant expert in every field, but it’s fantastic for developing new ideas. AI doesn’t tire quickly, so you can continuously prompt for new content angles.
Creating Outlines
Every great article begins with an outline, a subject, sub-sections, and all of those points in between. ChatGPT makes a great outline assistant but shouldn’t call the shots line-by-line.
You can prompt ChatGPT to organize your ideas as a list, provide an excellent starting point for managing your topic of choice, or even suggest the whole structure of an article.
Generating Stats
ChatGPT excels at generating statistical sources when prompted carefully. The likelihood is very slim that ChatGPT will uncover rare source data you can’t find for yourself, but the recurring theme here is speed.
As long as the stats you’re looking for exist within the time range of your version of ChatGPT (e.g., GPT-3 or GPT-4), it’s a great way to gain sources at lightning speed.
Revamping Content
ChatGPT is excellent at helping you clean up content, find a better way to phrase your ideas, or try a few alternatives to approach your article.
A word of warning—there’s a good chance Google will know if you’re trying to use ChatGPT to spin articles (generate bulk content around similarly published works), plagiarize, or cut corners.
Using ChatGPT for Keyword Research
ChatGPT isn’t your go-to tool for current, competitive keywords. However, it’s highly effective if you do the following:
- Prompt for details surrounding your topic
- Ask ChatGPT what similar articles have focused on
- Request lists of words associated with those sub-topics
- Ask for a list of related terms to write about
ChatGPT can help reveal ideas to plug into your keyword research tools.
How Can ChatGPT Improve Search Engine Results for Your Site?
ChatGPT can perform many of the same SEO tasks that are a daily part of content marketing. Like all things in the current state of AI, the best feature is speed. For instance, ChatGPT can help by:
- Examining your content and suggesting ways to improve it
- Recommending sites for building backlinks
- Analyzing competitor websites
Remember—you’re the one in charge. You may get great ideas and leads by pairing ChatGPT and SEO tools, but how you use that data makes a real difference.
What’s the Future of ChatGPT and SEO?
No one has a crystal ball, but ChatGPT and similar AI will likely continue to grow in popularity as they advance.
Until robots take over the world, we humans will play an essential role in SEO and a company’s online presence. Partnering with third-party SEO professionals with the proper tools will always make life easier for marketers.
Competition will probably create more AI-based options and features—like new search tools, plugins, and third-party integrations. The future looks bright for AI-enhanced SEO.
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