Overall, the X90J delivers a solid performance and shows an image that lacks accuracy and realism with good evidence. Sony performs better at some points compared to last year’s XH90, especially thanks to the high brightness and contrast, but all models are housed in the same boat with the XR processor.
On the one hand, it seems like a logical and appropriate annual limit update, but on the other hand it sometimes performs less well than its predecessors, but with a smaller color coverage that includes but more significant flowering effects. Short, or a high input lag.
The X90J will meet the expectations of those who buy it and expect a certain diversity from their TV, which does not necessarily have to go for a high-end model. Those who are allergic to the idea of buying an OLED TV will see the X90J as a good alternative. Above all, to answer the question asked in the title, many buyers at this price point are at risk of turning to competing LED models from last year, especially as the LG 55CX already offered HDMI 2.1 and VRR and is currently priced as this X90J.