HDE: Calls for a nationwide attack on technology and innovation

On the occasion of the Federal Government Digital Summit, the German Trade Association (HDE) reaffirmed the importance of a national-level digitalization strategy in a 10-point plan in order to strengthen the innovative power of retail trade.

Next to one Low-bureaucracy regulation of artificial intelligence (AI) and Enhancing artificial intelligence technologies It is also necessary to create fair competitive conditions in international online trade.

“As the country's third-largest economic sector, retail depends on an effective digital strategy. It takes real technology and… Innovation attack “In Germany and Europe,” says Stefan Tromp, deputy general manager of HDE. In its 10-point plan to digitize retail, HDE calls for: European regulatory framework for Amnesty International Not creating excessive new regulations, especially with regard to the proposed directive on AI liability. The association also calls for a uniform and low-bureaucratic application of AI law in Germany and the European Union. “There should not be a regulatory patchwork. Otherwise it will happen Unnecessary legal uncertainties and barriers to innovation For retailers,” Tromp confirms.

HDE sees great potential for AI technologies in retail. “Artificial intelligence can… Improving operational processes in commercial companies “Contributing, both to warehouse logistics and to interacting with customers,” Tromp continued. In order to particularly support SMEs in integrating AI, targeted financing programs are needed. And he has to do it too Access to innovative technologies How augmented reality, virtual reality, and 3D printing are simplified for retailers. “A strong, comprehensive digital infrastructure is the foundation for this,” Tromp said. In order to make digital innovations accessible to all businesses, broadband and mobile networks must be expanded across the board.

In its 10-point plan, HDE also stresses the importance of ensuring fair competitive conditions and consumer protection in international online trade. “The same rules should apply to everyone. International online service providers from third countries “They are no longer allowed to operate outside current European regulations,” Tromp continued. In order to effectively protect consumers from illegal content, fraud and misinformation, the Consistent implementation of regulations Such as the EU Digital Services Act (DSA). The DSA creates clear responsibilities for platforms and ensures fair competitive conditions in digital commerce. (HDE)