Apple is expected to announce TV service at March 25 event

Apple Inc is to host an event on March 25 and on Monday it invited the media, who are expecting Apple to be launching a television and video service...

Apple Inc is to host an event on March 25 and on Monday it invited the media, who are expecting Apple to be launching a television and video service at that event at the Steve Jobs Theater on its Cupertino, California-based campus.

Usually, Apple is a practice of launching products and service in the weeks following an event and Reuters, citing sources, has already reported that the iPhone maker is intending an April date to launch its planned streaming television service to which subscription TV service is also likely to be included.

Moreover, in its invitations, Apple didn’t mention the objective of the event but merely described it in a single line writing “its show time”, which is also pointing towards Apple’s previous hints at a plan of video service by signing major stars like Oprah Winfrey and spending of $2 billion in Hollywood to make its own original content.

Apple’s streaming TV service, along with its own original content, might be reselling subscriptions from Viacom Inc, CBS Corp and Lions Gate Entertainment Corp’s Starz, as sources familiar with the matter earlier told Reuters.

Apple, with its ambitions to rival services from Amazon.com Inc’s Prime Video and Netflix Inc, is expected to be launching the TV service globally with its likely distribution to be made through company’s App Store which is currently available in more than 100 countries across the world.

Apple in January for the first time ever reported decline in its iPhone sale during the major shopping period of the holiday quarter and said that it will be reducing the prices of iPhones in some markets due to foreign exchange rates, and after that the investors have been eyeing on Apple’s television service for its potential of generating more revenue for the company.

Apple is also in efforts to make HBO a part of its TV service, and is discussing with media giant for the same, according to a person familiar with the matter.

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