Oculus, the virtual reality company which has been part of Facebook for some time, wants to lower the price of the Oculus Rift Bundles for a temporary period of six weeks. The bundle consists of the VR headset Oculus Rift plus Touch Controller.
The new price is now officially at 399 dollars. This means you want to boost the sales again and make the Playstation VR also competitively priced. So far, the Oculus Rift had rather a pricey dual battle with the HTC Vive delivered. The latter is still listed on the official website at 799 dollars.
The Playstation VR was a good place to play, because at a price of $399, it cost only half of the two expensive rivals, and through the widespread use of the Playstation 4, it was significantly better sales.
Oculus is now countering the bad sales figures with a price drop. Already in March this had fallen from 798 to 598 dollars. In May, the company’s internal developer studio was closed to focus more on external developers. A 500 million-expensive legal dispute with the publisher ZeniMax for copyright infringements has further rubbed salt into the financial positions of Oculus.
Oculus VP of content Jason Rubin says “Somebody who goes out and buys a Rift [on sale] is not going to find themselves with hardware that’s outdated any time soon. The Rift is going to be driving a lot of enjoyment for people for many years.”
The reason for this is “the hardware is not holding up VR adoption. It’s price and content, and now that we’ve kind of gotten to the point where we feel comfortable with content, we’re continuing to attack price,” he says.
“The PC is very quickly not becoming the expensive part of the VR equation. And we want to make sure that the VR hardware itself isn’t an expensive part of the equation. So we’re headed toward mass-market pricing,” he added.
Sony sold 925,000 units of its PlayStation VR headset, the company disclosed in February. On the other hand, Oculus has yet to release sales of its headset, but reports claim that Rift sales have dropped well behind Sony and the HTC Vive.