The Opening Credits of ‘Secret Invasion’ Uses Artificial Intelligence, Which Leads To Backlash – Deadline

Marvel Secret invasion It’s already causing a stir on social media, but not for reasons a studio might hope.

The series, which premiered on Wednesday with one episode, raised a sore spot after director Ali Selim It was confirmed to Polygon that the opening credits were generated by artificial intelligence. Created by Method Studios, Slim said he thought the idea of ​​using artificial intelligence for the opening credits fit with the show’s themes.

“When we got to the AI ​​vendors, it was part of it – it just came from the global shape-shifting Skrull identity, you know? Who did this? Who is that?” he said, adding that he “doesn’t really understand” how AI works, though it intrigued him.

He explained of the process: “We would talk to them about ideas and themes and words, and then the computer would go off and do something. Then we could change it up a little bit with words, and that would change.”

The revelation prompted some backlash from audiences on social media, given that the use of artificial intelligence supposedly eliminates the need for graphic designers and animators to craft the opening credits.

The argument is particularly timely, since the WGA is currently on strike after failed negotiations with the Motion Picture and Television Producers Association, which included language about protecting writers from using artificial intelligence in the writing process. Over the past eight weeks, the use of artificial intelligence to replace workers has been at the forefront of many discussions of the strike.

Some social media users specifically mentioned the writers’ struggle, while others said they simply decided not to continue watching the series.

“This is salt in the wounds of all the artists and writers on the WGA strike,” storyboard artist John Lamm said. wrote on Twitter.

wrote another usersaid: “I really liked the first episode of Secret Invasion, but their use of artificial intelligence ‘art’ for their introductions is just ranting. Do better Marvel.”

See more reactions below. Secret invasion Streaming on Disney+.