“Technology should be at the service of artists”

His latest appointment alone says the Cultural Revolution is underway in record companies. Before settling last January as President of Warner Music France, Alain Veille headed the “Digital and Export” department in the specialty for three years…

The dematerialization of music and the emergence of download platforms, by widening the doors of piracy, have permanently infected the sector. But the big companies have adapted.

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Like Warner Music, which has learned to make the most of technology. “You should not be afraid to experiment. exactly the contrary! Technology is an endless hole in terms of opportunities. As long as you never forget that the artist stays in the center. This year, Warner Music France celebrates its half-century of existence. Transformations have accelerated, but our philosophy has not changed in 50 years. If we don’t have the right artists, there will be no success‘, Alan Fell considered.