Zalando, Europe’s leading fashion and lifestyle platform, invests in circular fashion and in the textile technology group, Infinited Fiber Company. This investment is in addition to a series of funds led recently by the H&M Group, which also involved adidas’ investment division and BESTSELLER, Invest FWD A/S.
This investment will allow the Infinited Fiber Company to establish a “pilot” plant in Finland, with the goal of meeting strong growth in demand from global fashion and textile brands for the regenerated fibers of the Infinited Fiber Company, Infinna.
The Infinited Fiber Company technology transforms cellulose-based raw materials, such as cotton-rich textile waste, into Infinna fibres, a high-quality regenerated textile fiber that has the natural look and softness of cotton. Infina is biodegradable and does not contain microplastics. At the end of its life, clothing made from these fibers can be recycled again using the same process, along with other textile waste. The two companies are about to sign a letter of intent stating that Zalando is now committed to supplying the Infinited Fiber Company with raw materials, and also to use Infinna’s reclaimed fiber to produce its own brand…
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