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BMW has been working in the digital Mecca in California for ten years and has been involved in promising start-ups. The competition from Daimler is also present.
Christian Grimm
German car bosses have been slackening for several years. They do without a tie. They use a lot of English jargon and command their companies to behave as if they were start-ups and not traditional companies. Because an open shirt collar and English terminology from Daimler, Volkswagen or BMW Of course they don’t do start-ups, bosses need people like Kasper Sage. For five years, the 39-year-old has been the eye of Munich residents in California’s Silicon Valley, who have been active there with their small investment firm iVentures for twice as long.
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