Square Enix: President Kerio wants to use AI to “increase development productivity” in the future – ntower

We now have behind us a very diverse and changing year in terms of technology, especially the term “artificial intelligence“is climbing the buzzword rankings. Not only blockchain, but also the continued use of artificial intelligence has shown that any new technology will find its traction in the entertainment sector. Publishes like every year Square Enix For the first of January Annual messageWhich explains the company's plans and future prospects. The new company president Takashi KiryuHe, who has headed the company since June 2023, spoke specifically about the use of artificial intelligence in video game production in his annual speech.

According to the president, Square Enix has begun “allocating resources into… [ihrer] “To improve the entire development chain” in order to enhance internal development capabilities. In this context, there are also standardized processes to increase efficiency. The use of previously mentioned AI, which plays a major role in the New Year message this year, can help here. AI aims to increase development productivity but also to “optimize” marketing. Exactly he says:

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We also intend to Powerfully apply artificial intelligence and other cutting-edge technologies to content development and publishing. In the short term, we want to increase our development productivity and improve our marketing efforts further. In the long term, we hope to leverage these technologies to create new forms of content for consumers, because we believe technological innovations represent business opportunities.

In addition, Kiryu mentioned the most famous AI, ChatGPT, and talked about how AI has broken out of the previous academic framework and can now be used as an internal company tool. Especially these ones Generative artificial intelligence In the context of dialogue and text translations, Kiryu highlights. But it shouldn't just be about texting, AI also has potential in other areas of digital entertainment. he is writing:

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Artificial intelligence and its potential impact have long been largely a topic of academic debate. However, the introduction of ChatGPT, which allows anyone to easily create text, translations, or conduct text-based dialogue, has led to the rapid spread of generative AI. Its publication made clear that the applicability of generative AI was by no means limited to text, and in the following months, new services and content were introduced in rapid succession, expanding generative AI to include a variety of fields closely related to digital entertainment. Including photos, videos and music. I believe generative AI has the potential to not only redesign what we create, but also fundamentally change the processes we create, including programming.

You can find the full message from Square Enix President Takashi Kiryu here. What do you think about the company's AI plans?