After relaunching the award-winning Mouz, EIGA Design has once again reimagined an esports brand: the flagship SK Gaming, which the Hamburg agency has provided with plenty of dynamics and special typography.
She is 25 years old Esports legend SK Gaming Previously. And on our anniversary, “we wanted to recharge our brand without losing our heritage,” says SK Gaming owner Alexander Müller.
The basis of the new brand image is the vision “to inspire and lead young people to achieve goals and ambitions in life” – this is the focus brand line SK Pangram.
dynamism and precision
in digital applications Turn the characters EIGA owner Elizabeth Plass says SK Pangram continued the movement from a “Slanted” to a “Back-slanted” typeface thus creating the unique look of the brand.
let’s play A dynamic brand image says yes, Leaping Ahead or Hello World, slanted color fields and dark areas set images in motion, fine lines, and all this rendered in bright violets and light turquoise blues and you can see every young crowd.
Also this SK logo Revised EIGA design. The creators have done without pretending “to play is to believe” and have revised the stroke width, angles and curves of the letters – thus providing them with brevity.
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