March 3, 2024

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Potential new gaming rules in China will impact smaller developers more

Potential new gaming rules in China will impact smaller developers more

Mobile games in China range from the League of Legends-like Honor of Kings to

Source: Apple Inc

BEIJING — China's proposed gaming rules would affect small developers more than large ones, while reducing overall online advertising revenue, according to UBS.

Shares of Tencent, NetEase and Bilibili fell to their lowest levels in more than a year on Friday after China's National Press and Publication Administration published draft rules prohibiting incentivizing daily logins for games, among other revenue-generating practices.