Porsche starts a pilot project at the Brand Center

The Porsche Brand Experience Center offers its visitors various driving experiences in the brand’s sports cars as well as additional exhibitions and simulators. (Photo: Porsche)

Porsche announces that it will increase the use of new biofuels made from food waste. A test phase kicked off during the final season of the Porsche Mobil 1 Supercup Cup, in which the racing cars of all teams were refueled with the new fuel, without a hitch. For this In the future, the entire sports car fleet at the Porsche Test Center in Hockenheim will work on the new fuel mixture. “After its successful use in motorsport, we want to use the pilot project at the Porsche Experience Center to demonstrate the performance of the biofuel blend in a driving dynamic environment“, says Bastian Schramm, Head of Marketing at Porsche Germany. “The use of renewable fuels in daily operations can also help reduce CO2 emissions from our sports car fleet during driving programmes.. “

Biofuels consist largely of food waste, and are blended with other conventional fuels to produce 98-octane Super E10. Thus, the necessary requirements are met in the areas of road resistance and combustion behavior. 1,600 liters of renewable gasoline will be used as part of the pilot project for driving programs at the Brand Experience Center.

Since the opening in October 2019, 100 kilometers from the headquarters in Stuttgart, customers and fans of the brand have been able to see car shows or try out different driving programs from road handling to off-road training courses. You have the choice of either using your own Porsche or using the fleet of sports cars in the Porsche Experience Centre. In addition to the range of driving programs, the site also invites you to this year’s monthly “Frühschicht” series of events, where Porsche enthusiasts can exchange ideas in a relaxed environment.