Schwalbach am Taunus (ots) – Who doesn't know it: You're running to the bus or to your next appointment – and your clothes no longer smell fresh. According to a P&G study, nearly three-quarters (72%) of us have had negative experiences with unpleasant odors.
New Lenor fabric softeners with 24-hour Freshness Protection technology eliminate that worry. It protects clothes from unpleasant odors when worn from early in the morning until late at night, so that we feel fresh throughout the day.
Lenor's Freshness Protection 24 technology works in two ways:
– Odor defense: Odor molecules are neutralized and thus become odorless. – Perfect freshness: Lenore's special scent unfolds throughout the day and rejuvenates the feeling of freshness with every movement.
This means that clothes stay fresh for up to 24 hours when worn.
Lenore's special freshness makes you happy
Lenore creates his signature fresh scents from carefully selected fragrances. When you wear clothes, you pamper your senses for 24 hours.
Fashion designer Guido Maria Kretschmer also knows how much scent affects our health: “I am very interested in smell and smell. Fresh clothes that smell good have a great impact on my well-being. That's why I appreciate 24-hour operation.” The freshness protection technology in the new fabric softeners from Lenor on In particular. This means I can feel fresh and protected from unpleasant odors all day long in my favorite clothes.
Carefully crafted
Lenor's formula uses a carefully selected range of responsibly sourced vegetable oils as raw materials for the softening active ingredients. 85% of the ingredients that contribute to softness are plant-based; It represents a small part of the formula. All Lenor fabric softener bottles are made from recycled plastic and can be recycled after use thanks to the removable labels (except the cap and label).
These Lenor fabric softeners with 24-hour freshness protection, added odor defense, and plant-based softness are now available at retailers:
– Aprilfrisch: Inspired by classic chypre notes and refreshing bergamot. Lenore is the most famous perfume. – A Day in Provence: Inspired by the scent of Provence with a delicate touch of lavender, flowers and warm woody extracts. – Spring Garden: A gentle, romantic scent inspired by rose petals for a unique and sparkling freshness. – Freshness protection: fresh scent with Ariel freshness technology.
The following sizes of variants “Aprilfrisch”, “Spring Garden” and “Day in Provence” are offered: 38 loads of laundry (RRP EUR 2.59), 46 loads of laundry (RRP EUR 3.95) and 68 loads of laundry (RRP EUR 3.99). The “Freshness Guard” variant is available in sizes 32 wash loads (RRP €2.59), 38 wash loads (RRP €2.95) and 56 loads (RRP €3.99).*
*Prices mentioned are Recommended Retail Prices (RRP). Sale prices are determined at the sole discretion of the retailer. Procter & Gamble has no influence on individual end consumer prices. Regional retail prices may vary in Austria and Switzerland.
About Procter & Gamble
Procter & Gamble (P&G) offers consumers around the world one of the strongest portfolios of leading, quality brands such as Always®, Ambi Pur®, Ariel®, Bounty®, Braun®, Charmin®, Crest®, Dawn® and Downy® , Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenore®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Whisper®, Wake®. P&G operates in 70 countries around the world. For more information about Procter & Gamble and its brands, visit www.pg.com and www.twitter.com/PGDeutschland.
Media contact:
Björn Sievers, Brand Communications Manager Germany, Austria and Switzerland for Textile & Home Care (Ariel, Lenor, Fairy, Swiffer, Februaryies, Mr. Proper, Antikal) Procter & Gamble Service GmbH, Sulzbacher Str. 40, 65824 Schwalbach am Taunus Tel: +49 6196 89 8952, Mobile: +49 172 4366640, Email: [email protected] Vivienne Hödl, Ketchum GmbH, Bahnstraße 2, Düsseldorf, Germany Mobile: + 43 664 808 69 1119, email: [email protected]
Original content by: Lenore, reported by Actwell News
Press portal news room: Actwell News GmbH
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