Valeria Frid looks at the camera, holding a lipstick, and then goes on about how sticky and expensive it is. And it hardly brings any color to the lips. “You didn’t really bring me anything,” she complains. The 23-year-old follows the latest trend in the Tiktok video service: toning down the effect.
So far Influencers make money from their popularityBy making products such as mascara, tea, sneakers, or video games, that are palatable to the community of followers and that companies pay for. The opposite: Since January, many videos have been circulating on Tiktok warning of expensive soap or expensive professional dumbbells for beginners.
Some classify this negative effect as a response to runaway inflation, to the point of a new form of consumer control: Don’t buy anything that isn’t worth your money. Someone asks in a video, “Do you really need 25 different perfumes?”
Fride believes it offers an “honest version of what usually happens on social media.” At first she was “really afraid” of how companies would react to her new videos. But new partnerships soon emerged: with companies that competed with companies they had previously crushed. For Fride, this is a sign that companies “want more premium reviews.”
The Chinese ByteDance group operates the TikTok platform. Banning the app is being discussed in the US and it is noticeable that not much is known about the group.
03/23/2023 | 00:57 min
Jessica Clifton was also initially excited about the new direction. According to her own statements, the influencer from the United States became aware of her obsession with consumption and its consequences for the environment a few years ago: She bought new clothes almost every day, makeup, lipstick you didn’t need. I took the consequences and created a new Tiktok account with a focus on responsible consumption.
When the new trend emerged, Clifton also captioned her content with the hashtag #deinfluencing, but disappointment soon followed: Influencers in general wouldn’t advocate for less consumption, it was just about specific products, and the 26-year-old lashed out. And many people were just looking for new followers this way.
More and more young people are being baptized in France. The Catholic Church also has influencers whom we thank for the increase.
09/04/2023
According to Lia Haberman of the University of California, Los Angeles (UCLA), de-effecting is not a departure from consumer society. “This is not how the trend started.” At first it was more about factual discussions of negative customer reviews. Americus Reid of the University of Pennsylvania says:
However, the problem with influencers is that everyone knows they are getting paid, and so they are no longer seen as authentic. On the other hand, influencers will be seen as more honest. “It allows them to stand out from the crowd,” says Reid. At least for now.
TikTok, Instagram, YouTube – Does the constant flow of information and self-portraits have consequences for our mental health?
More Stories
Ellen DeGeneres speaks out about talk show's 'devastating' ending: Reports
An unprecedented meteorite discovery challenges astrophysical models
'Survivor' host Jeff Probst says Season 50 will be all players returning