Meta: New AI-powered advertising tools for more success in the reels

Meta has it on The 2024 NewFront Digital Conference unveiled an exciting range of new advertising toolswhich could permanently change the way brands and creators interact on Instagram.

Smart creator recommendations

One of the highlights of this announcement is the introduction of a new machine learning-based recommendations system in the Creator Marketplace on Instagram. This tool allows brands to work more efficiently with the right creators by providing individualized recommendations based on audience similarity, topic relevancy, and other signals. The search functionality has also been expanded to include additional creator and audience attributes, improving options for finding partners and increasing the chances of successful campaigns.

Artificial intelligence tools to predict campaign success

Meta continues to test AI-based tools designed to predict which organic content might be particularly successful in paid campaigns. These tools can save a lot of time and increase the effectiveness of your online advertising efforts.

Image expansion and multi-faceted product display

Another update is the expansion of the “Image Expansion” AI option for Advantage+ Creatives. This option, which was first introduced in October last year, now also allows marketers to use image expansion for Reels campaigns. This makes it easy to adapt creative elements to different formats.

Meta also offers multi-faceted product ads for Reels, which uses products from its catalog to show users relevant items based on their in-app behavior. These ads specifically aim to increase users' interest and convince them to make a purchase.

Reminders of new jobs

Another innovation is improved reminder ads, to which external links can now be added. This feature allows brands to alert users directly about new products or upcoming sales, providing an additional level of engagement.

Meta updates provide several useful improvements that have the potential to significantly increase the efficiency and effectiveness of digital advertising campaigns. According to Meta, innovations are delivered instantly to brands and creators.

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