Manufacturer removes “PC Gaming Race” from its brand name

Glorious is known for its mice and keyboards, and it cuts corners. However, not in the financial field, but in their name. Because “Glorious PC Gaming Race” simply became “Glorious”. The manufacturer announced on April 19 In a press release Famous. In addition to the name, changes to the logo and other key elements of general marketing will be made accordingly.

name selection background

Eight years ago, when Shazem Mohamed founded the company at the age of 24, he chose the name Glorious PC Gaming Race. He did it as he was and still is a “heavy computer game enthusiast” and wanted to hint at a popular meme in the online gaming community. For example, there is a file subreddit “PC Master Race” For the computer enthusiast with six million members.

The meme originally described the supposed superiority of the PC over console players and is still popular. However, the term has been repeatedly criticized because a reference to the term “primary race” can be made and thus also a possible glorification, since “primary race” is the English translation of this term.

It is said that Shazim Muhammad did not know at that time where his company would develop, and therefore chose this long, eye-catching name. According to Glorious, customers initially came mainly from online gaming communities, until the company evolved into one of the fastest growing startups in the world of PC peripherals. Glorious goes on to say that the brand name is much more than a meme, it also represents things like pride, passion, and strength.

Also worth reading: Glorious GMMK Pro Pre-Built Version: Custom keyboard now also available in pre-packaged version

The Glorious’ Model I gaming mouse will continue to be marketed under the PC Gaming Race brand, while the GMMK-2 keyboard was chosen as the first product from the manufacturer to use the new, shorter name. The old products are said to have been updated with the new branding over the years, as well as the official website URL. Glorious would like to provide more information about the change in the coming weeks.

source: Glorious