‘It’s 2023, not 2021’ – EA wants to bring NIKE NFT shoes into sports, mocking the gaming press

EA announced its collaboration with Nike. It appears that it plans to bring NFT-developed products to sports series such as FIFA, NBA Live, and Madden. While magazines covering cryptocurrency happily report the news, the international gaming press is furious.

This is the advertisement:

• A vague EA statement (trans EA). EA announces a new partnership with Nike to “enhance and personalize the virtual sports experience for fans around the world.” New ways will be found to integrate SWOOSH, Nike’s new community experience.
• The word “NFT” is not used here – it is avoided.
• They emphasize creativity and innovation.

“A big step for Nike and crypto games”

How encrypted media interact? the page Cointelegraph He describes the collaboration as “a big step for NFT” and crypto gaming.

It is said that NIKE NFTs are expected to become customizable, wearable add-ons, or digital clothing items that players can buy and wear.

Nike had already sold 97,000 of its first products, virtual sneakers called Our Force 1.

“We thought we had really bullied them out of the mainstream.”

How do gaming sites report the deal?

The critical side of the NFT Kotaku Make fun of the deal. It’s June 2023, not June 2021. NFTs are already dead – instead everyone now relies on AI.

One contrasts with Nike and EA, they only care about money, and both companies are known as “cash grabbers”. Kotaku celebrates not using the word “NFT” in advertising.

Also in Computer game enthusiasts You rub your eyes in astonishment. The site says that “NFTs” have been successfully intimidated from mainstream gaming, which is probably for the best of all.

This is behind it: NFTs were considered a hot new thing among crypto investors a few months ago. With them, players must really have “items”. They must be tradeable as unique collectible items and increase their value.

Suddenly fired NFT projects from the soil. Some influencers like MontanaBlack have also tried to advertise NFTs with flash deals, but they have burned their fingers.

On the other hand, many players have criticized NFTs from the start as unnecessary and too expensive. It just means that games are less about the games themselves and more about in-game stores. Additionally, there are significant skepticism about the technical promises of NFTs.

More about NFTs:

The NFT expert suggests using people from poor countries as NPCs: “They can fish, work, and run back and forth.”