October 1, 2022


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HONOR transforms an iconic cultural landmark through the power of technology

BERLIN (ots/PRNewswire) –

A new initiative “Gateway to the Future” aims to make culture more accessible and engage in the age of metaverse

Global technology company HONOR today announced Gateway to the Future, an initiative to enrich cultural heritage through the power of technology. As part of the keynote for IFA 2022, HONOR challenged two well-known artists to use augmented reality (AR) to redesign Moated Castle, a UNESCO World Heritage Site at Hamburg’s Speicherstadt. With growing interest in metaverses and the growth of hybrid tourism, the project aims to inspire creative talent from around the world to use innovations such as artificial intelligence, augmented reality, and spatial audio to connect communities in more immersive ways to culture and the global tourism boom. The world opens up to the connected future.

“As a global technology company, HONOR is committed to advancing smart device technologies that enable people to celebrate and experience cultural treasures from the past while exploring the possibilities of the future,” said George Gao, CEO of HONOR Device Co, Ltd. “We anticipate using augmented reality and artificial intelligence technologies to create more mind-blowing experiences for smartphone users around the world, thus contributing to the boom in mixed tourism. This technology can benefit not only tourism but also a range of other industries and societies will benefit. It is truly a gateway” the future” “.

Honoring the Cultural Heritage of Metaverse

Known as Germany’s gateway to the world, Hamburg has developed from a port city into a thriving city committed to a long-standing culture of community, collaboration and innovation. Inspired by the city’s history of transformation, HONOR chose Hamburg as the pilot site for the project to contribute to the flourishing of digital culture and inspire people from all over the world to rediscover the cultural treasures of the metaverse.

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To bring the project to life, HONOR has teamed up with ARLOOPA, an AR and VR developer, and famous artists Yunuene and Timo Helgert, who have creatively transformed the iconic castle building into AR.

Yunwin’s contribution to Gateway to the Future titled “Sailing Through Time” honors the development of the city’s port and shows how innovation in maritime logistics has evolved over time through its distinctive visual aesthetics. Timo Hilgert’s “Blooming Future” experiment takes a more futuristic approach, taking Hamburg’s position as one of the world’s greenest cities and creatively imagining what a moat castle would look like in a green future where beautiful plants and endangered species can thrive and transporting this historic landmark into another world.

Unleash immersive experiences through the power of artificial intelligence and augmented reality

Through this experience, HONOR is also contributing to mixed tourism, an emerging trend after the global tourism boom, where travelers expect digital advances made during the pandemic to benefit and complement physical travel experiences. AR experiences in a moated castle bring the digital and physical worlds together, allowing travelers to experience culture in a whole new way. HONOR has continuously invested in technologies such as AI space recognition, spatial audio, and augmented reality to enable enhanced immersive experiences fit for the digital revolution.

“Speicherstadt was designated a UNESCO World Heritage Site in 2015 to protect and preserve the history and culture of one of the world’s largest trading ports. Thanks to new technologies such as augmented reality, it is now possible to bring cultural heritage closer to future generations in new and exciting ways so we are proud to be able to support the initiative HONOR is a “gateway to the future”, which celebrates not only the region’s importance to Germany, but also its exciting future as a global city”, says Bernd Polowitz, Head of UNESCO World Heritage Hamburg.

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“It is great to see brands like HONOR bring new and exciting experiences to people as they begin to explore the world again, as tourism has reached new heights after years of global shutdown. This summer, our city saw the same levels of visitors as the summer of 2019, in part because To the new interactive cultural attractions made possible by technology.Inspired by Hamburg’s position as a gateway to the world, we are very excited to partner with the Gateway to the Future initiative, which will surely allow visitors and hamburgers alike to experience the UNESCO World Heritage Site “Warehouse District” in a more comprehensive way. We are seeing a huge demand for mixed experiences, as travelers increasingly expect a virtual layer for their interactions with cultural attractions.” This is the time to harness the power of technology in tourism to create magical experiences for tourists around the world, commented Guido Neumann, Head of Public Relations at the Office of Tourism in Hamburg.

Rediscover your community with HONOR Talents

Launched as part of the HONOR Talents Global Design Awards, Gateway to the Future aims to inspire creative talent from around the world to harness technology and redesign their own communities in the age of the metaverse. For the first time, HONOR Talents is launching its own category of interactive AR artwork and now accepting applications for digital artwork that transform local neighborhoods, including digital overlays on buildings, walls, parks and other public spaces. Interested artists can find more information about the competition here: https://www.hihonor.com/honor-talents/de (https://www.hihonor.com/honor-talents/en). In addition to the augmented reality experience “Gateway to the Future”, HONOR has partnered with the Central Academy of Fine Arts (CAFA) in China to create a new augmented reality artwork titled “INFINITY”. Artwork is available at HONOR’s IFA booth via the ARLOOPA app.

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Augmented reality experiences live now

The portal for future augmented reality experiences is available from today until the end of the year via the dedicated HONOR page in the free downloadable ARLOOPA app. Users have the opportunity to experience AR artwork on site in Hamburg or around the world. The on-site experience is anchored in the moat castle and can be viewed from the Poggenmühlen Bridge, the bridge across from the landmark. Users who are not in Hamburg can select ‘Experience on any surface’ in the app and follow the onscreen instructions to actually experience the augmented reality experience on a nearby flat surface[1].


HONOR is a global leader in smart devices. The company aims to become a global brand in technology, creating a new smart world for everyone through its powerful products and services. With a clear focus on research and development, the company is committed to developing technologies that enable people around the world to go beyond themselves and give them the freedom to achieve more. HONOR offers a range of high-quality smartphones, tablets, laptops and wearables to suit every budget. The range of innovative, high-quality and reliable products allow people to become a better version of themselves.

For more information on HONOR, please visit www.hihonor.com or email [email protected]

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[1] For the best experience, users are advised to use an ARCore or ARKit compatible smartphone.

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Media contact:

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