Hasbro, which has had huge success with “Baldur's Gate 3” and “MONOPOLY GO!”, is developing a $1 billion in-house video game “doope!” Local and international gaming information website

Last year saw great success with Larian Studios' masterpiece Baldur's Gate 3 and the record-breaking movie MONOPOLY GO, but widespread layoffs due to poor performance in traditional games and entertainment Hot Topic due to slowing performance of its business, which declined significantly compared to the previous year , but with attention focused on the future of the “Baldur's Gate” series, which Larian Studios is not involved in developing, Hasbro Mr. Dan Ayoub, who heads the digital product development department at the well-known “Wizards of the Coast” company, a subsidiary of which (after joining Company, he was named Vice President of Game Studio and Publishing Division) mentioned Hasbro's video game development business. It has been revealed that the company is investing a budget of $1 billion (about 158 ​​billion yen) to boost video game development through its in-house studio.

The aforementioned “Baldur's Gate 3” and “MONOPOLY GO” are licensed titles developed by outside studios, but Dan Ayoub believes that “Baldur's Gate 3” truly represented the “Dungeons & Dragons” brand while being a great example of creativity in a video game way. Authentic Unlike previous Star Wars titles, not all games will meet fan expectations, and quality of creation authenticity is crucial.

Dan Ayoub, referring to Hasbro's mass layoffs throughout 2023, revealed that Hasbro's current goal is to focus on “fewer, bigger, better brands.” The company explains that promoting development through its in-house studio is in line with this policy.

Currently, details of the company's billion-dollar internal projects are unknown, but it has been revealed that the company currently owns four AAA studios and is working on the next plans.

• Atomic pathways: A studio based in North Carolina. He is currently developing the Snake Eyes video game “GI Joe” based on “GI Joe: Jet Black Snake Eyes”. According to Dan Ayoub, Atomic Arcade is staffed by veterans who worked on Batman: Arkham Asylum and are trying to do to GI Joe what Arkham did to Batman.
• Call the studios: Montreal studio. He is currently developing a new Dungeons & Dragons game that has not yet been released. Details of the new business are unknown at this time.
• Structure key: New studio in Austin, Texas. Dan Ayoub explains that Skeleton Key does exactly what its name suggests: it does something scary. Skeleton Key is reported to be a studio launched in July 2022 by veteran Christian Dailey, who previously led development of “Dragon Age: Dreadwolf” at BioWare, and embarked on his first AAA project.
• Typical entertainment: A studio in Austin featuring former BioWare veterans James Ohlin, Chad Robertson, and Drew Karpyshyn. We are currently developing a new IP, our first titled “Exodus”.