Hands-free on the steering wheel in the Mustang Mach-E: Ford introduces BlueCruise technology

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(Topic: Electric Vehicle – Autonomous Driving) Ford has received approval from the Federal Motor Transport Authority (KBA) to use BlueCruise technology in Germany. This allows drivers to take their hands off the wheel on certain sections of many federal highways, known as blue zones, while still paying close attention to traffic. The Ford BlueCruise comforts the driver and allows for a more relaxed arrival. One of the basic requirements for approval is an infrared camera installed behind the steering wheel. Checks whether the driver is continuing to monitor the traffic situation. In this way, it ensures active monitoring of traffic events and control of the vehicle by the driver. The first model to be launched in Germany is the all-electric Mustang Mach-E with Ford BlueCruise. The ordering option will be available in the next few weeks.

Ford is taking the next step toward advanced driver assistance systems and automated driving by offering BlueCruise technology to customers in Germany. The Ford BlueCruise system monitors traffic events at all times, allowing the driver to arrive more relaxed. To date, the award-winning assistance system has provided 175 million kilometers of assisted driving in the USA and Canada

“We are very pleased that we can now offer our customers this innovative technology in Germany, having been the first manufacturer in Europe to introduce a system of this type in Great Britain in April. Ford BlueCruise brings a whole new level of comfort to the driver. A new dimension: it can “It makes tough motorway journeys much easier because it supports the driver in an intelligent, tried-and-tested and, above all, safe way – so you can get to your destination in a more relaxed way.”

Ford BlueCruise detects road markings, speed limits and changing traffic conditions using sensors such as a front-facing camera. On this basis, the advanced assistance system regulates steering, acceleration, braking and puts the car in its own lane. Depending on the speed, it maintains the appropriate distance from road users ahead – even stopping and starting in stopped traffic. Meanwhile, an infrared camera behind the steering wheel detects whether the driver continues to pay full attention to the current traffic situation.

“With BlueCruise, Ford is positioning itself as a leading provider of future driver assistance technologies. Data collected from more than one million test kilometers around the world formed the basis for the successful approval in Germany. We are proud to have developed such a system. The competitive system has been recognized repeatedly, as It happened recently in Germany.”

In the United States and Canada, more than 194,000 Ford and Lincoln vehicles have traveled more than 175 million kilometers in BlueCruise mode. The system entered series production there early in 2021. In Europe, Ford engineers tested the latest generation of advanced driver assistance systems such as Ford BlueCruise and associated functions over an additional 160,000 kilometers on public roads. Validation campaigns in Great Britain have confirmed that assistance systems can also cope with difficult conditions – such as worn road markings, bad weather, and construction sites.

Recently, Consumer Reports named Ford BlueCruise the top-rated active driver assistance system in the United States. Recently, the Center for Automotive Management (CAM) and German audit firm PricewaterhouseCoopers (PwC) also honored Ford as the “Most Innovative Brand of 2023” with the renowned AutomotiveINNOVATIONS award. BlueCruise functionality was a key factor in earning this recognition in the Autonomous Driving and Advanced Driver Assistance System category.

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