E Ink Kaleido 3: Electronic paper for outdoor use

With the new Kaleido 3 Outdoor technology, E Ink presents a kind of color electronic paper suitable for outdoor use. Kaleido 3 Outdoor is based on color printed e-paper technology and uses an RGB color filter matrix on black and white e-paper. This would make it possible to display textures in 4096 colors.

The e-paper screen is available in sizes ranging from 13.3 inches to 42 inches. It operates at temperatures from -15 ° C to +65 ° C, which means that it can be used in different climatic zones – without additional heating or cooling devices.

It can be powered by solar energy

The manufacturer sees its use primarily in the DooH area. Due to high energy prices, very low power consumption, which can also be covered by solar energy, while at the same time being easy to read in sunlight, should position electronic paper as an alternative to traditional LCD screens.

“In the global trend towards low-carbon and sustainable digital development, electronic paper is the best solution for outdoor advertising display due to its extremely low energy consumption and low light pollution,” says FY Gan, President of E Ink Holdings. “Based on Kaleido technology, E Ink is committed to developing outdoor wide temperature color electronic paper technology that can meet customers’ expectations of dynamic display, energy saving, environmental protection and light pollution in outdoor advertising.”

E Ink will display the new product at Touch Taiwan on April 19-21, 2023 and show the week of May 23-25 ​​at the Los Angeles Convention Center.

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It has been evident since the ISE premiere of Philips tables that color electronic paper displays are becoming more powerful. However, it is unclear to what extent electronic paper can replace traditional display at this point. The potential savings are huge: E Ink is estimated to save up to 500,000 tons of CO2 if you replace 100,000 LCD screens with electronic papers. Regardless of whether all parameters are advantageously compared with each other: the capabilities of both technologies are very different. The exchange will only be realistic under tremendous pressure, for example through regulations and laws. Rather than trying to force a comparison into DooH territory, you should look for potential uses that result from the product’s characteristics. Viewing schedules is useful here, for example.