Design points to consider for the Royal Oak Offshore, which embodies the aesthetic sense of Audemars Piguet

Historic watch houses have their own unique aesthetics and design codes, along with the traditions they have fostered. Using Audemars Piguet’s Royal Oak Offshore, which celebrated its 30th anniversary this year, as an example, let’s reveal the ‘DNA’ behind the iconic collection and model.

Pen’s latest release is “Let’s Talk About Watch Design.” By focusing on the ‘design’ of watches, we look at their history and details, revealing their appeal as a product. At the same time, we spoke to the creator of the product, a designer from a famous brand. Knowing the “essence” of the design will make the watches more interesting.

“Let’s talk about watch design.”
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An icon should not only have originality such as design and technology, but also the soul of the brand. That’s why, unlike a symbol, it became a symbol. Royal Oak Offshore is proof of that.

The original first generation was developed to commemorate the 20th anniversary of the debut of the Royal Oak, which was introduced in 1972, as a sports line aimed at the younger generation.

The Royal Oak Offshore, released in 1993, clearly distinguished itself with its dynamic chronograph function. However, what attracted more attention was the large, thick case. The muscular design, which embodied the extreme lifestyle of the time, was dubbed a “monster” and caused mixed reviews. But perhaps that was expected. Royal Oak was once called Jumbo when it was first released.

On the other hand, it has received great support from the new generation of creative people, and has also swept the fields of culture and sports. This year it celebrates its thirtieth anniversary as a completely independent group, a tremendous achievement in the field of luxury sports watches. This is where the rebellious spirit of the brand lies, constantly resisting and challenging.