BMW is modernizing its operations with blockchain technology

Not entirely new territory for BMW

This is not the first time that BMW has shown interest in the cryptocurrency ecosystem. In late November, the automaker introduced a Metaverse entry token with the goal of launching a set of non-fungible tokens (NFTs) for its customers.

BMW Thailand CEO Bjorn Antonson said they are grateful to work with Coinweb to improve the company’s efficiency and transparency by integrating Distributed Ledger Technology (DLT) into the ecosystem.

We are very excited to be working with this amazing team at Coinweb and anticipate all positive results with the integration of DLT into our ecosystem. We anticipate that this shift from manual paperwork to immutable records on the blockchain will contribute significantly to the efficiency and transparency that it never fails to provide.

Antonson added that they expect to attract new customers through the blockchain-based rewards program.

Toby Gilbert, CEO of Coinweb, said that it is an honor to work with such a famous car company as BMW, and hopes that once launched, the project will serve as a reference for other companies reaping the benefits of blockchain technology while doing their best in staying true to the values. and missions.