November 16, 2024

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Apple plans to leverage exclusive Major League Soccer live distribution to include ads in video distribution – GIGAZINE

Apple plans to leverage exclusive Major League Soccer live distribution to include ads in video distribution – GIGAZINE

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Apple is an American professional football league.Major League Soccer (MLS)and signed a contract to conduct exclusive live broadcasts of all matches in the league. Bloomberg reports that Apple plans to display ads during MLS games and related programming and is in talks with advertisers and MLS sponsors.

Apple’s next step will be created in announcements about the new football deal (AAPL) – Bloomberg
https://www.bloomberg.com/news/articles/2022-11-04/apple-s-next-step-in-ads-will-be-built-around-new-soccer-deal

Apple is said to be building an ad network for Major League Soccer games – The Verge
https://www.theverge.com/2022/11/5/23441872/apple-advertisements-mls-major-league-soccer-games-2023

In June 2022, Apple announced an exclusive 10-year distribution deal with MLS. As a result, from February 2023 Apple will be able to watch all MLS games, MLS Next Pro, a professional soccer league in the United States and Canada affiliated with MLS, and MLS Next, the youth soccer league, through the Apple TV app starting in February 2023 It will be distributed on Apple TV. MLS streaming will be available to Apple TV+ subscribers at no additional cost, non-subscribers will be able to watch some games for free at no additional cost, and will also be available to MLS season ticket purchasers.

Apple acquires exclusive broadcast rights to the Football League for 10 years, begins distribution on Apple TV from 2023 – GIGAZINE


As Bloomberg reports, Apple plans to serve ads to all users, including Apple TV + subscribers and season ticket buyers. This is an Apple distribution on Apple TV”Friday night baseballIt is said that it will be similar to the style of advertising involved.”

Watch Friday Night Baseball on the Apple TV app – Apple Support (Australia)
https://support.apple.com/ja-jp/HT213099


In August 2022, Bloomberg reported that Apple’s advertising business generates revenue of about $4 billion annually, and the company hopes to double that number.mentionedTo this end, Apple has decided to make space for placing ads in apps such as Maps, Podcasts, and Books.plana job.

In addition, Apple has already set up several ad placement spaces in the official App Store, and in October 2022, announced that new ads will be placed in areas such as “Today” and “Recommended for You”.

The developer is notified that the App Store ad display will be expanded to “Today” and individual pages for each app – GIGAZINE


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